Data and Reporting Publications
Web 3.0: What is it and what will be its impact?
If you have heard about web 3.0 but are not clear about what it implies or how it differs from the Internet as we know it today, this is of interest to you. As we mentioned in META: the next era of the Internet, any company and/or brand that does not want to be left behind must be up to date with Web 3.0 technology.
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iOS 14: the beginning of a paradigm shift in digital advertising measurement
In September last year, Apple launched version 14 of its operating system: iOS 14 has arrived. Consequently, a new reality has arrived regarding the data shared by users with digital platforms. With this new update, Apple has strengthened privacy options and users can refuse the tracking of their activity between applications directly through a notification.
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User generation data: the human being as hardware
Miguel Sánchez, M.D. Marketing & Business at ROI UP Group and Nacho Carnés, expert in Digital Marketing and Programmatic Marketing, talked last April 8 at ROI UP Academy about user generation data: the human being as hardware.
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Goodbye cookies, hello people
Google’s decision to eliminate third-party cookies in its Chrome browser, as part of its privacy project for users, shows its commitment to first party data, that is, data obtained only between the company and its customers.
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