CSR

Our Corporate Social Responsibility

At ROI UP Group we understand innovation not only as a tool to transform businesses, but also as a way to build a more just, inclusive and sustainable future. That is why we integrate social responsibility into the core of our corporate culture and our way of doing marketing, technology and communication.

Sustainability and responsible digitization

We believe in the power of technology to generate a positive impact on the environment. Therefore, we are committed to digitalization as a way to reduce our environmental footprint, both in our internal processes and in the solutions we design for our customers. In addition, we prioritize collaborating with brands that share our commitment to sustainability, especially in key sectors such as food, health and energy.

Diversity, equity and inclusion

Our team reflects the cultural, generational and professional richness of the countries in which we operate. We actively promote inclusive environments, encouraging the hiring of diverse profiles and facilitating the integration of people from underrepresented groups. Equity and mutual respect are essential pillars of our daily work.

Training and support for emerging talent

Growth is only possible if it is built on knowledge. That’s why we partner with universities and training centers to offer real opportunities to young professionals. Through internship programs, mentoring and continuing education, we contribute to the development of the next generation of talent in digital marketing, data and technology.

Commitments and solidarity initiatives

Throughout the year, we promote pro-bono projects for non-profit organizations, participate in solidarity initiatives and foster a corporate culture that prioritizes people’s well-being. We promote work-life balance and emotional equilibrium, with measures such as flexible teleworking, intensive work shifts or internal wellness support programs.

Why is our strategy unique?

We have a different way of seeing things. This independent nature is also evident in our CSR strategy. At ROI UP Group, we integrate innovation and social responsibility into our corporate culture, focusing on sustainable digitalization to reduce our environmental footprint and collaborating with brands committed to sustainability. We promote diversity, equity and inclusion in our team, supporting emerging talent through training and mentoring, and developing solidarity initiatives, such as pro-bono projects and measures for labor welfare, such as teleworking and conciliation.

Focus on what is important

The materiality analysis helps us to focus on the issues that have the greatest impact on our stakeholders and our business.

Of all, for all

All the teams in all the countries where we operate have participated in the creation and execution of the strategy.

Define our roadmap

This strategy helps us to clearly define the projects that we will execute from year to year.

Aligned with the business

Sustainability is profitable. We seek synergies that have a positive impact on our business, the environment and society.

Dynamic, like our daily life

In our business, everything changes very quickly. That's why every year we analyze the projects to be executed in the following year.

Ambitious

We expect to validate about 50 projects per year, i.e. about 200 projects when the strategy is completed.