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An SEO strategy can help us to increase visibility in search engines organically (without payment to these search engines), whether they are traditional search engines or new ones such as those based on AI, for branded search results and for generic ones (without branding).

The purpose of an SEO project, primarily, will be to increase traffic and visibility in search engines, which helps to increase sales, brand recognition, notoriety for generic terms and the overall digital strategy of a company.

Search Results Targets for Increased Search Engine Visibility:

  • Organic positioning for branded search results (Branded Keywords). It is vital that we have positioned branded searches in the first position and that any user who searches for the name of our company or web name in search engines, click on our result and is always informed through our official website.
  • Organic positioning for generic search results (Non-Branded Keywords). For generic terms of products and services we offer that do not include the brand, what type of company or website we are, and other related queries, it is important to be positioned in the first results of the rankings, to capture that traffic and that the user has a predominant perception of us over the competition.

Types of Search Engines with which SEO can be done:

  • Traditional search engines. SEO (Search Engine Optimization) is a digital marketing discipline dedicated to search engine optimization in search engines such as Google, Bing, Yandex or Baidu.
  • AI-based search engines. GEO (Generative Engine Optimization) is the branch of SEO dedicated to search engine optimization based on Artificial Intelligence.
  • APP search engines. The ASO (APP Store Optimization) is a branch of SEO dedicated to positioning on APP platforms such as App Store (Apple) or Google Play (Android).
  • Search Engines within Social Networks and Content Platforms. Within social networks such as YouTube, TikTok, Instagram etc, and content platforms, SEO strategies can also be carried out to improve the organic visibility of the results.
  • Search engines in MarketPlaces. Organic positioning in marketplaces such as Amazon, Etsy, Ebay or Mercado Libre, to improve the organic positioning of stores and products.
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SEO Objectives

SEO projects focus on improving organic visibility for searches within search engines. Therefore, the main objective is to increase organic traffic and increase visibility through keywords defined in the project. through keywords defined in the project; both for the main keywords associated with the brand and for generic terms associated with the client’s products, services or communication objectives and thus be able to have greater control over what users perceive of us when they are doing a search, especially now in AI-based search engines.

Additionally, you can work in different phases of the conversion funnel such as consideration and conversion, with branded and generic keywords related to products and services. In these phases the main objective will be to increase conversions on the web through the increase of traffic to the traffic and organic and organic visibility.

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We help you with your Digital Strategy

Marketing Strategy

Strategies to boost your brand. We design customized strategies to increase visibility, attract customers and generate lasting value.

Marketing Strategy

SEO

SEO with results. We optimize your website with advanced digital strategies to improve search engine visibility, organic traffic, and conversions.

SEO

Paid Media

Reach more users with Paid Media. We develop customized campaigns in programmatic, search, social and marketplaces to increase your traffic.

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Strengthen your personal brand with an optimized communication strategy that drives engagement and connection with your audience on social networks.

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Creativity

We develop innovative digital strategies combining technology and creativity to make your brand stand out and better connect with your audience.

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Data and Reporting

Measure, analyze and find opportunities for improvement. We design customized dashboards with key metrics to improve your strategy and results.

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Featured SEO Publications

User behavior on Google in the Pharmaceutical Sector

In a digital context saturated with information, and with an increasingly limited attention span, the user of search engines such as Google demands brief and structured information when making a query.

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The importance of Hreflang

Some websites are available in more than one language. If this is your case, implementing a language strategy will help search engines understand which language version is the best one to show users according to factors such as their geolocation: that’s where the Hreflang comes in.

Read article

How AI affects SEO strategies

We have seen how the incursion of AI into search engines and the changes in the ways in which they display results in SERPs is changing and we must try to adapt to them.

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