More and more companies are looking to open up to markets in new countries. But how to do it? As a Multilingual Marketing Agency, we have developed numerous International Marketing Strategies thanks to a deep knowledge of different markets and their legislations. International expansion is not only a question of presence, but of strategic adaptation. In a hyper-connected world, each market has its own rules, digital culture and linguistic particularities.
Therefore, our experience is not based on theory, but on real project management on all continents. We have taken brands to the next level in:
- America: From major campaigns in the USA and Canada, to the customization of strategies for LATAM, adapting messages and campaigns to the different varieties of Spanish in Mexico, Argentina, Colombia, Chile and Peru, among others…
- EMEA (Europe, Middle East and Africa): We operate in markets as diverse as France, Italy, Portugal, United Kingdom, Switzerland, Belgium, Hokanda, Nordic countries, and throughout Europe, ensuring that each strategy meets the cultural, language and regulatory requirements of each region.
- Middle East and Asia: We have entered key markets such as Dubai, South Korea, Japan, China and Australia, developing digital strategies that respect local regulations and optimize presence in specific search engines such as Baidu or Naver.
133 countries worked, 33 languages managed. Our international expertise allows us to offer hyperlocal solutions with a global vision, ensuring that your brand is expressed naturally in any language and culture, and that it complies with the digital regulations of each country.
We are differentiated by a team of native speakers in 14 languages, flexibility and adaptability to the needs of each client and a great background applying international strategies and guidelines with local sensitivity.
Why do you need an International Marketing Strategy?
Competing in foreign markets can be a match for any brand as long as an optimal International Marketing Strategy is developed. Increasing sales, increasing profitability, building customer loyalty and, in short, maximizing growth opportunities, are often the objectives sought when opening up to new international markets. In a world where digital regulations and platforms are constantly evolving, having a team that not only understands the technology, but masters it, makes all the difference. At our agency MarTech we work in dozens of international markets, which allows us to anticipate the challenges of each country in key aspects such as:
- Cookie and privacy regulations: we adapt strategies to comply with regulations such as GDPR in Europe, CCPA in the US or specific local regulations in LATAM and Asia.
- Search engines and local algorithms: Google is not the only player. We optimize your presence in engines such as Yandex, Baidu or Naver, maximizing your visibility in each region.
- Risk-free digital advertising: We know in detail the legal restrictions of each sector and country, ensuring effective campaigns without regulatory non-compliance.
Our global experience and technical expertise allow us to offer borderless digital strategies, ensuring that your brand complies with local regulations and achieves maximum impact in any market.
At ROI UP Group we know how to achieve a balance between global guidelines and the characteristics of each local market without distorting the core values and identity of each brand.
In an international project, how do we at ROI UP ensure a balance between global guidelines and local sensitivity?
At ROI UP Group, we help brands execute international marketing strategies ensuring an optimal balance between global guidelines and local sensitivity. Our differential value lies in our ability to manage projects in several countries and languages, ensuring brand consistency in each market without losing cultural authenticity.
When a company trusts us for an international project, it usually happens in two main scenarios:
A-does not have marketing teams in the countries where it wants to operate, so it manages everything from its international department and needs an agency with global expertise and multilingual capabilities.
B-Has local marketing teams, but looks for all to follow international guidelines to ensure that the brand image is not distorted, maintain strategic alignment or ensure regulatory compliance in all markets.
In these cases, the client’s main concern is often to find the right balance between a homogeneous strategy and the necessary localization of content for each audience. Therefore, we not only follow global guidelines, but also apply a trans-creation approach to messages, avoiding culturally sensitive translation errors.
What is ROI UP Group’s approach in these two scenarios?
At ROI UP we are always ready to listen to the needs and sensitivities of each client and each request, applying operability and common sense. In this context, it is important to clarify that if a company hires us in a specific country (e.g. Portugal or Mexico) with the objective of executing the strategies established by its international team, this is not considered an international project, but a local operation within a global framework.
In terms of financial management, in most cases, the client contracting an international project is the company’s parent company, although sometimes arrangements are made whereby the cost is split between the headquarters and local marketing teams. Whatever the financial structure, our approach always ensures that strategies are implemented efficiently and in line with global brand objectives.
How does ROI UP Group structure international and global projects according to Tiers?
At ROI UP Group, we can structure the projects in Tiers, a flexible system that allows us to organize the strategies according to the client’s needs. Tiers can be defined according to:
- Countries (e.g. LATAM, Southern Europe, Anglo-Saxon market).
- Languages (e.g. English, Spanish, French, German, Portuguese).
- Websites (e.g. different domains for each market or specific microsites).
We help our clients define priorities to optimize resource management, strategic alignment and operational efficiency, ensuring that each region or market has the appropriate customization and focus within a common strategy.
What if I need a local agency for an international project?
When a brand operates globally, the challenge is not only to expand, but to do it strategically, ensuring that each message reaches each market with coherence and relevance. At our MarTech agency, we not only develop international projects, but we also guarantee their effective adaptation at a local level, respecting regulations, culture and audience.
We understand the importance of following a unified strategy without losing the essence of the brand in each region. We apply global messages and guidelines, translating and localizing them accurately to connect with each audience without losing consistency. Our approach allows us to maintain a coherent brand identity, ensuring that each piece of content respects both the global vision and local particularities.
We manage projects in different time zones with full availability for real-time meetings and adjustments. We work with collaborative management tools that allow our clients to follow the progress of each campaign, maintaining a fluid and transparent communication with teams around the world.
Each country has its own rules on digital advertising and data protection, and our team is prepared to comply with them. We ensure that each campaign complies with regulations such as GDPR, CCPA and country-specific regulations, avoiding risks and guaranteeing user trust. In addition, we respect brand guidelines, copyright and digital platform regulations, ensuring legally flawless execution in each market.
Measurement is key to any international strategy. We use advanced tools to provide detailed analysis of campaign performance with global and local metrics. We design customized dashboards with KPIs by country and language, providing a clear and segmented view of the impact of each action. With expertise in more than 30 languages, we ensure that every message is properly expressed.
We don’t improvise. We have worked with international brands in multiple regions, successfully adapting global campaigns to local markets. Our experience allows us to understand the specific challenges of each industry, ensuring strategies that really work in different environments and regulations.
What other points of differential value does our Digital Marketing Strategy offer?
Our reach is global, but our execution is local. We have offices in different regions that allow us to coordinate strategies with a team on the ground, ensuring a precise implementation adapted to each market.
We adapt to different time zones, establishing clear reporting processes and strategic updates according to the performance of each campaign. We work with collaborative tools that allow our clients to have real-time visibility of the progress and performance of their digital actions.
Every market changes, and so do we. We adapt to new trends, regulations and demands with speed and precision. We have the resources and capacity to manage high-volume campaigns in multiple markets without losing quality or effectiveness.
What digital projects can this International Strategy implement?
The internalization of projects is no longer an exclusive possibility for large firms. Nowadays, with the appropriate means and comprehensive and expert advice, it is possible to benefit from the great advantages of positioning a brand in multiple countries.
At ROI UP Group we offer you great flexibility, whether your internalization objectives are short or long term, or for the specific service needs that your project may require.
What does ROI UP Group bring to your International Marketing Strategy?
To begin with, ROI UP Group was born as a Multilingual Martech Agency developing global and international projects. Our presence with our own offices in Europe (Spain and Portugal) and LATAM (Mexico, Colombia, Brazil), as well as a team that dominates the different local variants of Spanish, English, Portuguese, German, French or Italian among others, are the basis for the development of an optimal International Marketing Strategy.
But the key to Internalization goes far beyond translation. The experience accumulated with brands from all over the world allows us to deploy leading PMO, SEO, Social Media, Paid Media, Web Development or UX services with a great technical, legal and cultural knowledge of very different markets all over the world. All of this always oriented to obtain the best results.
What will you get with our International Marketing Strategy? PMO
With highly specialized teams, ROI UP Group will optimize with flexibility all the processes and levels of your International Marketing Strategy: with a PMO able to manage the communication and workflows between different headquarters or international strategic partners, defining global and local KPI’s, optimizing the SEO of each country, positioning your brand in different search engines, adapting the Paid Media or cookies to the legal regulations of each country, developing Social Media strategies with great knowledge of the targets and local communication codes…
All this with a continuous monitoring of results and customized reports to find the best way to evolve sustainably in different markets. We know where the best opportunities are for you to get what you are looking for and more.
