Development Publications
Johnson Controls – Hitachi Air Conditioning and ROI UP Group, together for a sustainable future
Sometimes exciting projects arise, full of challenges and that also have benefits beyond the professional world. Being able to do our bit for problems that affect the whole world, such as the fight against global warming, is always very gratifying. That is what we achieved with the briefing we received from Johnson Controls – Hitachi Air Conditioning, one of the world leaders in air conditioning systems born from the union of two pioneering companies with more than 100 years of history each.
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SCRUM as an agile framework
From ROI UP Agency, we understand that, if you are not agile in the development and execution of projects, in the end, everything takes longer, becomes more expensive and almost never comes to fruition. Therefore, it generates dissatisfaction in the clients, frustration in the teams and the impossibility of doing what we like the most, which is to be our clients’ travel companions to reach their goals.
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20 tips for writing on the web
Most web users do not read word for word (only 16% do so) as we do with a book, a magazine or a paper newspaper. This is mainly due to the fact that on a screen we do not read at the correct distance, the typography is not very legible and we blink much less, which causes the eyes to tire much faster.
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Building the platforms of the future
Currently, DMPs (Data Management Platforms) are part of data platforms used by advertising agencies. These offer companies and brands the possibility of impacting with a more efficient marketing and more in tune with the current consumer.
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DMP platforms and Marketing Automation, an unstoppable tandem
We live in an interconnected world where we act through a large number of channels, both digital and physical. For companies of all sectors and sizes, this is a great opportunity, but it entails difficulties. The first thing we have to think about is marketing, then we have to add to it surnames such as “social media”, “content”, “digital”, “omnichannel”, “automation” and a long etcetera. The goal of any marketing technique is to improve our results, each one within its competence. These “surnames” have to be entered based on the objectives and needs of our company. Having worked for years as an MA specialist, I have seen that many companies carry out marketing actions without structure. This creates redundant actions and increases costs, both in production and investment. For this reason I believe that there are 2 key concepts on which all actions should be based: Data Management Platforms (DMP) and Marketing Automation.
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