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Business Intelligence (BI) is the transformation of data into useful information to make better decisions. It is essential for any type of company that seeks to improve its competitiveness and improve processes and decision making based on data.
ROI UP Group MarTech digital analytics agency, can help in the process of implementation and analysis of BI tools that help improve the efficiency and profitability of your business, to improve the understanding and analysis of data.
Why is it important to work on a BI project?
A BI project shows us where we are now, but it also gives us the information we need to make the most appropriate decisions at all times, showing us where we can go.
Taking data into account, strategic decisions will be more solid and accurate, since they will be based on user data, audiences, campaigns and results. This data analysis, through BI tools, will allow us to identify new opportunities and patterns that are not easily identifiable, allowing us to better optimize investment, maximize ROI and establish continuous improvement processes based on real-time data, in order to align the strategy or pivot according to the data.
How can a BI project help you in your digital strategy?
Beyond obtaining data and tracking KPIs and metrics, a BI project can shed more information and light on the strategy of a digital marketing project. Since it allows us to know in greater detail and depth the multitude of data and variables associated with the project and its effectiveness.
It allows us to better understand the experience and behavior of users within our digital ecosystem, which can help us to offer personalized experiences, content or offers based on the parameters or segments that we define, with the aim of improving both their perception and the final conversion. Behavioral analytics can help us better understand what points of improvement and optimization, in terms of usability, we should work on, so that users have a better experience in our digital environments.
If we analyze campaign and investment results, BI tools can help us to see optimization and performance points that allow us to adjust the strategy in a more agile and precise way, to achieve better results.
In general, the analysis of data on a BI project will allow us to better understand the results of our environment to make better decisions, but it will also allow us to identify new areas of opportunity and improvement, as well as to discover new user segments or markets that we can reach.
Which tools are the most common in a BI project?
There are a multitude of BI tools on the market that can be adapted to the specific needs of a company or a project. In ROI UP Group, we have a team of data specialists, used to develop projects in multiple BI tools, to ensure the correct implementation, measurement and consideration of the results, in order to make the best strategic decisions.
- Domo: It is a powerful, cloud-based tool with multiple connection capabilities to integrate under the same platform all data sources.
- Tableau: It is a tool known for its ease of use and ability to create interactive visualizations.
- Power BI: It is integrated with the Microsoft ecosystem, so it greatly facilitates solutions linked to other tools of its own ecosystem.
How can ROI UP Group help you implement BI solutions?
ROI UP Group’s data team has extensive experience adapting different BI solutions to the needs of projects and companies. With a good methodology and identifying the key aspects of the project, such as the objectives aligned to the strategy and the identification of data sources, we can help identify the tools or tool that best fits the needs of the project.
