Partner experience awards (2024 winner)
Sitecore Personalize analyzes customer behavior and preferences and delivers individualized digital experiences. This tool personalizes every user interaction across all your digital channels and campaigns.
At ROI UP Group we are Sitecore Gold Partners, which allows us to work with a team of Sitecore experts. With this, we can maximize the use of the tool and adapt it to the digital strategies of our clients to increase their conversion rate whatever the objective of the web.
Does Sitecore Personalize work solely through AI?
Sitecore Personalize relies heavily on artificial intelligence (AI), but also uses a wide variety of technologies, such as data analytics, customer behavior, audience segmentation and many others, typically provided by Sitecore CDP. All of this allows for a personalized experience tailored to what the customer is looking for.
In addition, the platform allows the manual definition of specific rules and criteria to avoid relying solely on AI.
How does Sitecore combine content personalization through AI?
Sitecore integrates content personalization by using various technologies to analyze user behavior and how they interact with content. After analyzing these interactions, users are segmented into various groups based on their common interests or behaviors.
Why is it important to invest in Sitecore Personalize?
Many companies have become interested in this type of service since the advent of AI, which greatly facilitates the work and interpretation of data. This type of service is interesting for companies with multiple communication channels or a high volume of interactions. Sitecore’s Personalize helps us achieve our goals by being able to segment large audiences precisely and personalize the customer experience as much as possible.
What type of professionals is Sitecore Personalize targeted for?
This tool offers digital solutions that can facilitate the work for different professionals in the company. For the marketing team, it facilitates drag-and-drop user experience customization. For web developers, it allows the creation of robust tools and a simple, familiar language to create templates for customized campaigns. Finally, for the technology team, it helps them integrate all that personalization into their ecosystem with a modern solution through the integration of APIs and SDKs.
How can ROI UP Group help you manage Sitecore Personalize?
ROI UP Group is a certified Sitecore Gold Partner. We have a large team of Sitecore experts that will allow you to develop digital and ad hoc solutions according to your interests. Our goal is to improve your entire digital strategy, obtaining an innovative and differential factor with respect to your competition. In addition, our AI team will help you implement solutions that will increase your conversion rate and improve the user experience of your website.
