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The SEO technical audit is a comprehensive analysis that helps to evaluate the degree of optimization of a website for search engines, helping us to know where a website is and what we must improve to achieve greater visibility in search engines and thus achieve an increase in organic traffic.
This thorough process of analysis helps to detect errors and, in turn, allows us to seize opportunities to improve the SEO strategy and, ultimately, achieve an increase in traffic and organic visibility.
Why perform technical SEO audits on a website?
In today’s ever-changing digital environment, it is essential for any business that wants
to remain competitive in the search engines to perform a complete SEO audit.
By performing SEO audits on a site we will be able to diagnose points of improvement at a technical and semantic level, and detect other points of optimization that improve visibility in search engines and consequently an increase in traffic.
The technical audit allows us to establish an action plan or roadmap based on the detected needs, in which the most urgent adjustments and optimizations will be prioritized. From the SEO department of ROI UP Group digital agency, we will provide an orderly and detailed documentation with the points of improvement with the degree of relevance and difficulty to offer a scalable work. Among the benefits to highlight of performing an SEO audit and implement the necessary changes for proper optimization from the SEO point of view we can highlight:
- Increased traffic: By performing a proper technical and semantic optimization, you will see an improvement in web positioning. Obtaining a good web positioning will help to have more sessions coming from organic users, which will increase SEO traffic.
- Increased profitability: When we achieve a well-optimized website, we not only attract more visits (or more clicks), we also improve user engagement and interaction. This translates into greater conversion opportunities, which can be translated, depending on the nature of the website, into an increase in sales, lead generation, subscriptions, among other established objectives. All this ultimately contributes to an increase in profitability.
- Increased visibility: The audit and subsequent optimization of the points susceptible to changes ensures that your site complies with SEO best practices, increasing your visibility in search engines (such as Google or Bing).
In short, the purpose of SEO technical audits is to evaluate the degree of optimization, understand the current situation and the way forward for the continued improvement of traffic from the organic channel. And with this, help to increase sales, and consequently an increase in profitability, be a source of information to help improve the image of the brand, make us known to new users, or bring our services to potential customers near us, among others.
