Press office

A press office with focus martech

We are a martech agency that acts as a press office; and you don’t find that every day. On the one hand, we combine advanced technology with communication strategies to optimize the relationship between brands and the media. This service goes beyond writing press releases; it focuses on harnessing the power of data, automation and artificial intelligence to identify media opportunities, personalize messages and measure impact in real time.

Having a press office today is essential because it helps to build and maintain a solid reputation in the market. We work in the short term, but also in the long term, generating Always On communicative strategies (disseminated over an extended period), but also One Shot strategic actions (punctual, unique in time). Through consistent messages aligned with the company’s values, the brand is positioned as a leader in its sector, increasing its visibility and credibility. In addition, martech tools allow segmenting the media, adapting the storytelling to different audiences and measuring the ROI of each action.

  • Writing and distribution of press releases
    Creation of press releases for the media to announce relevant news, such as product launches, awards or strategic collaborations.
  • Media relations management
    Developing and maintaining a network of contacts with key journalists and media, facilitating interviews and media coverage.
  • Organization of press conferences and media events
    Planning and execution of specific events to present new products
  • Reputational crisis management
    responding to crises or launching communication campaigns.
  • Advertising and sponsorship agreements
    Negotiation with the media to include advertising space, collaboration agreements and sponsorships that amplify the brand’s presence.
  • Training workshops for spokespersons
    Training for company leaders or representatives to communicate effectively in interviews, conferences and other public spaces.
  • Media monitoring and analysis
    Monitoring of mentions and news related to the company, including sentiment analysis, coverage and trends.
  • Design of quick and effective strategies to mitigate to mitigate negative impacts on the company’s public image.
  • Creation of corporate storytelling
    Development of narratives that connect emotionally with audiences and reinforce brand values.

A press office is a key part of building and protecting a company’s reputation, as well as ensuring that messages reach the right audience in an effective and strategic way.

What differentiates a traditional press office from a martech one?

A cabinet martech uses data and technology to optimize the communication strategy. This ensures greater accuracy and effectiveness in message distribution.

Why is it important to have a press office?

Improves brand visibility and manages its reputation in the face of crisis or public misunderstandings.

What kind of content does a press office create?

From press releases to interviews, reports and technical articles that position the brand as a benchmark.

How do you measure the impact of a press campaign?

Through KPIs such as mentions, media reach and sentiment in publications.

Does a martech firm manage reputational crises?

Yes, they analyze the problem, design a strategic plan and activate rapid, data-driven responses.

Influencer Marketing

We create Influencer Marketing strategies that help us to work with the right profiles, guaranteeing long-lasting results with your audience and for your brand.

Influencer Marketing

Press office

We help you build and maintain a solid reputation through consistent messaging aligned with your company, increasing your visibility and credibility.

Press office

Events

From hybrid events to augmented reality activations, creating a direct impact on your target audience.

Events

ORM

We have a wide experience in ORM performances for clients of all types, looking to solve problems and show a proactive attitude.

ORM

Agreements and sponsorships:

We specialize in designing and implementing agreements that generate value for both brands and their audiences.

Agreements and sponsorships

Internal communication

We specialize in designing and implementing agreements that generate value for both brands and their audiences.

Internal communication

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Our experience in PR

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