A press office with focus martech
We are a martech agency that acts as a press office; and you don’t find that every day. On the one hand, we combine advanced technology with communication strategies to optimize the relationship between brands and the media. This service goes beyond writing press releases; it focuses on harnessing the power of data, automation and artificial intelligence to identify media opportunities, personalize messages and measure impact in real time.
Having a press office today is essential because it helps to build and maintain a solid reputation in the market. We work in the short term, but also in the long term, generating Always On communicative strategies (disseminated over an extended period), but also One Shot strategic actions (punctual, unique in time). Through consistent messages aligned with the company’s values, the brand is positioned as a leader in its sector, increasing its visibility and credibility. In addition, martech tools allow segmenting the media, adapting the storytelling to different audiences and measuring the ROI of each action.
- Writing and distribution of press releases
Creation of press releases for the media to announce relevant news, such as product launches, awards or strategic collaborations.
- Media relations management
Developing and maintaining a network of contacts with key journalists and media, facilitating interviews and media coverage.
- Organization of press conferences and media events
Planning and execution of specific events to present new products
- Reputational crisis management
responding to crises or launching communication campaigns.
- Advertising and sponsorship agreements
Negotiation with the media to include advertising space, collaboration agreements and sponsorships that amplify the brand’s presence.
- Training workshops for spokespersons
Training for company leaders or representatives to communicate effectively in interviews, conferences and other public spaces.
- Media monitoring and analysis
Monitoring of mentions and news related to the company, including sentiment analysis, coverage and trends.
- Design of quick and effective strategies to mitigate to mitigate negative impacts on the company’s public image.
- Creation of corporate storytelling
Development of narratives that connect emotionally with audiences and reinforce brand values.
A press office is a key part of building and protecting a company’s reputation, as well as ensuring that messages reach the right audience in an effective and strategic way.
