User generation data: the human being as hardware

Miguel Sánchez, M.D. Marketing & Business at ROI UP Group and Nacho Carnés, expert in Digital Marketing and Programmatic Marketing, talked last April 8 at ROI UP Academy about user generation data: the human being as hardware.

Nacho Carnés began the webinar by pointing out the role of Digital Out Of Home (DOOH) in programmatic advertising, as well as explaining other aspects of data analytics that will be useful and familiar to us in the future.

For his part, Miguel Sanchez, explained how innovation works in User Generation Data, the central theme of the webinar, and how it can bring value to brands after the coronavirus crisis.

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