Creative briefing, strategic starting point
Do you still don’t know what a creative briefing is? From ROI UP Agency we tell you!
It is an essential document without which designers cannot start working. It compiles the client’s needs and allows us to establish clear and measurable objectives. From ROI UP Agency’s creative team, it serves as a strategic starting point. Therefore, it must have a logical order, from the general to the particular, well detailed, but without being too extensive. In addition, it is essential that it is completed together with the client to clarify any concept that is proposed and is written objectively for greater clarity. In this way, we ensure that the information is understandable to any member of the team involved in the project.
How does color affect advertising?
Choosing color for a brand is not an easy task. It is a significant factor to take into account because it enhances the personality of the brand and also influences the emotions it generates in people. Therefore, it is necessary to take into account which color goes more with the essence that you want to transmit depending on the use and the one you want to give to the brand.
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Re engagement: the powerful union between creativity and automation
We are living the boom of automation in advertising campaigns. We carry out increasingly effective strategies where the result is above all, but it is an immediate result that often leaves aside the health of the brand in favor of increasing profit. To avoid that in the long run it can take its toll on advertisers, we want to vindicate the concept of Re Engagement.
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Artificial intelligence and creativity: Is it a threat?
“Do Androids Dream of Electric Sheep?” This is the title of one of my favorite science fiction books by the writer Philip K. Dick. A book that would later be adapted by director Ridley Scott in the film Blade Runner, another masterpiece of the 80s. The film tells a fictional story about a future in which AI is so advanced that androids become completely equal to humans and impossible to distinguish. Something that, lately, we are also beginning to imagine with the much talked-about advances in artificial intelligence and SEO, content creation and additional search engine functionalities. But when it comes to artificial intelligence and creativity, does the former pose a threat to the latter?
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