ORM, we shape online reputation
ORM (Online Reputation Management) is perfectly understood when we translate its meaning: Online Reputation Management. It is the corporate and brand communication strategy aimed at strengthening the values and image of a brand or organization before its audiences and the general public.
ORM is intrinsically linked to Social Listenig and PR. The first step to carry out a strategy to improve online reputation is to know in depth what is being said in all digital environments about the analyzed company. From there you can begin to prepare a strategy for generating valuable content, customer service, user experience and many other actions.
What objectives do we pursue with OMR?
As a digital agency, at ROI UP Group we are very aware of the importance of online reputation for any brand. The digital realm is fragile and it is difficult to predict the scope of a bad review, a negative comment about a product or a potentially negative news about a brand.
The main objective of ORM is to positively boost the brand image, its values and the perception of it. After the analysis of social listening, the objectives can be more specific, such as improving the perception in social networks, managing reputation crises or increasing the visibility of positive content in search engines.
How is an ORM strategy drawn up and developed?
After establishing and specifying the objective to be achieved, we design a complete action plan according to the specific needs. Some of the most common actions include the optimization of positive content through blog posts, news and press releases, favorable reviews on different platforms or forums and publications on social networks. All this gradually generates a positive digital footprint that is reflected in the search results of the major search engines.
ORM actions also include responding in a timely and professional manner to negative comments on different platforms, seeking to solve problems and showing a proactive attitude.
In the most acute crises it is possible to implement reverse SEO techniques, which seek to displace negative search engine results by promoting positive content.
Experts thanks to our years of experience and dedication
In ROI UP Group we have a long curriculum of ORM actions for clients of all kinds. As a martech agency, we have cutting-edge tools and expert teams in corporate communication and PR to optimize the digital footprint and online reputation in general.
We have intervened in several reputational crises of different brands and obtained great results thanks to devising innovative strategies in very different media and platforms. And not only in reputational crises; ROI UP Group is an expert in raising positive sentiment in digital environments for companies and brands in many different sectors, from food, to technology or pharmaceuticals.
