Top 6 Marketing4Ecommerce (ESP)
Community management: the voice of the brand in social networks and beyond
We hear about a brand, we find it interesting… and we want to know more: where do we turn? Indeed, to social networks. Most likely to Instagram, TikTok or LinkedIn. And that’s where a fundamental aspect for any brand comes into play: Community Management.
There is a popular belief that has led to think that this service consists of answering the messages that the audience shares on social networks. It is also believed that we limit ourselves to producing content for the different Social Media channels. But, there is much more behind it.
Community Management includes the design of online communication strategies, the management of all digital communities and the evaluation and management of specific processes and projects. In addition, there is the management of reputational crises, the attention to the needs of the followers, the management of digital tools, the mastery of copywriting and the measurement of results… as we can see, a multitude of functions.
As a martech agency, at ROI UP Group we are specialists in Community Management, with more than 13 years of experience in all types of projects worldwide. In these years, we have developed projects for sectors as diverse as Life Science, food and gastronomy, tourism, real estate, automotive and technology. Large niches and recognized brands worldwide have provided us with an expertise that few can boast.
An expert and multidisciplinary team
How did we get to be in the TOP 7 best Social Media agencies according to Marketing4Ecommerce? With a lot of effort, passion and, above all, dedication in Community Management.
The core of this success lies in a multidisciplinary team that includes great professionals in areas such as marketing, journalism, institutional communication, public relations or advertising creativity, among many others. Another of the characteristics that define our work in social networks and related digital ecosystems is our multilingualism. We have native community managers (in-house) in 13 languages, which allows us to face challenges and create multimedia content for brands around the world. In addition, we have several offices in Spain, Portugal and Latin America. We are a small Tower of Babel.
We elevate brands to the top of digital positioning.
The ultimate goal of our Community Management team is to achieve the major objectives that any brand craves in terms of online positioning: optimized engagement in social networks, positive brand recognition, high levels of interaction, large active communities formed by true brand lovers, and creation of original and exclusive content that make the difference against the competition. In short, we seek to drive brands towards new levels of growth that always translate into conversion, traffic, increased sales and all the KPIs set by the digital marketing strategy.
To this end, the team of community managers works closely with the different departments of the brands, looking for ad hoc solutions and differential proposals that result in the development of a comprehensive and successful digital strategy.
