Top 6 Marketing4Ecommerce (ESP)
The starting point of a Strategic Communication Audit
What is said, but above all, how it is said, is what really counts. To establish an effective plan, one of the pillars is to carry out a Strategic Communication Audit. This involves identifying the strengths and weaknesses of current communication in the media (which is why a Public Relations service is necessary), social networks and other channels. This will help us to make the best decisions and to adopt an accurate vision of the perception and engagement in social networks and across the digital spectrum when talking about us.
The essentials for a good Strategic Communication Audit
At ROI UP Group we believe that details make the difference. As in everything we do, we consider all relevant factors in order to elaborate a Strategic Social Media Communication Audit.
First, we evaluate the alignment of content with the brand’s strategic objectives. Next, we analyze the performance of each social media platform, including reach, interaction and conversion metrics. We also review consistency of tone and style across all social networks to ensure a consistent brand image. We place emphasis on examining the effectiveness of the posting schedule and frequency of posts.
Finally, we investigate public perception and sentiment towards the brand, and monitor the competition through benchmarking to identify opportunities and areas for improvement in the Social Media strategy.
And what do we finally get?
Once the Strategic Communication Audit has been elaborated, we can clearly see how to face the project in order to set the social media and Public Relations strategy exclusively for the brand. And all thanks to the analysis that provides us with a clear and detailed picture of the past and present of the brand in social networks and different media.
The main results are the identification of strengths and areas for improvement in the different channels. This includes a meticulous study of the content that has resonated best with the audience and that which has not met expectations, allowing the focus to be adjusted to improve effectiveness.
Another crucial outcome is the evaluation of message consistency across all platforms and content. We detect any inconsistencies in tone, style or message, ensuring that once we implement our social media and PR strategy, the brand maintains a uniform image aligned with its values and objectives.
Thus, we obtain a deep analysis of the audience, with data on their demographics, interests and behavior, underutilized platforms or ideal times to publish content. This will allow us to segment and personalize messages to increase engagement in social networks and media.
We transform this report or audit into strategic recommendations to optimize the digital presence, improve ROI and strengthen the relationship with the audience, positioning the brand more effectively in the digital environment.
