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At ROI UP Group we seek to help our clients achieve their goals within the framework of the digital strategy they are carrying out. To do this, we offer our measurement model consulting service to increase the productivity of different areas of work and to be able to analyze if we are correctly measuring all the metrics that will help us improve our digital marketing strategy.
Why would it be important to do metrics consulting within a digital strategy?
When implementing a digital strategy, it is important to carry out a consultancy and adequately define the metrics and KPIs to be used in relation to both the objectives set and the parameters with which to compare them.
To assess whether our digital marketing campaign is having the expected impact or effectiveness, it is essential to perform a review of digital analytics to see if the evolution of our digital project meets the objectives set to increase the profitability of our website. This allows us, among other things, to measure some metrics such as web traffic and other SEO metrics, interaction or the number of followers within our Social Media metrics strategy, the profitability of our campaigns on Google and social networks within the Paid Media metrics project or check if the marketing decisions we are using are the right ones based on current and accurate data. This will help our MarTech agency to make current and future decisions more accurately, as we will have data to support the modifications.
What would be analyzed within a metrics consultancy?
When performing a measurement model consultancy there is no specific answer as to what is going to be analyzed, because it depends on many factors such as the objectives we want to achieve and the needs of the project we have in front of us.
It is very different if we are developing a B2B marketing strategy, whose objective is perhaps more corporate and brand image than if it is a B2C marketing strategy, although both, in the end, may have the same objective: to increase sales.
How useful would this metrics consulting be for the different departments of the company?
After completing a metrics consultancy, organizations that implement these practices obtain more accurate and measurable information, which favors better decision making and the implementation of new strategies based on concrete and detailed data that can be monitored over a period of time. There are hundreds of metrics, ranging from the number of clicks on our website or the number of followers on social networks, to the return on investment (ROI) or the percentage of customers who complete a purchase, among many others.
What would the execution of a metrics strategy look like after consulting?
For a Data and Reporting project to be considered a success by the companies that implement them, a series of points must be followed.
- To carry out a metrics strategy it is essential to know what we want to measure and why in order to be able to buy them with past data with which we can obtain some kind of conclusion, if we are getting better, worse, etc.
- Choose which metrics we want to monitor and define KPIs that help us measure the performance of our strategy. These metrics must be updated, it is useless to have data when they are not current, accurate or correct.
- Data interpretation is important for making informed decisions with accurate and relevant information.
- Review and adjust the data obtained to ensure that the strategies we have implemented are in line with the objectives that were set. If we are not achieving these objectives, it is important to analyze the digital strategy to see what we can improve.
How could ROI UP Group help you in the creation of the metrics consultancy and its subsequent execution?
ROI UP Group will create and present the metrics model consultancy, in which you will be able to see what points of improvement your current measurement model has and how you can improve it.
We have extensive experience as a digital analytics agency in data analysis and digital metrics. We use tools that will provide you with more accurate information and help you make the best decisions to meet the proposed or defined objectives.
