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At ROI UP Group we understand the needs of each project and each client, accompanying them in the process of achieving their objectives. To do so, we offer customized dashboarding services according to the nature and needs of each client.
Dashboards are a key piece for digital analytics, an essential tool to obtain information about the performance of our website. Dashboards offer visual representation that facilitates the interpretation of data on various aspects within a business.
What can a dashboard contribute to our digital strategy?
The dashboarding or dashboarding effectively provides the ability to organize and visualize the data, to detect opportunities for improvement or new trends to take into account for our digital marketing strategy, and help to increase sales or increase productivity.
What metrics tools can be included in a dashboard?
To create an effective dashboard it is important to know the project and its objectives in order to show the data in a clear way and adjusted to the main objectives of the client. We detail some of the most interesting tools:
- Google Analytics: in the dashboard section, it offers the possibility of creating intuitive tables and graphs.
- Looker Studio: is a tool that allows data visualization with attractive dashboards in which you can even incorporate your brand identity. Thanks to the visualization of data, this tool collects metrics that help the analysis of the digital strategy and with it the future decision making.
- Domo: is a Business Intelligence (BI) platform that allows the connection of multiple data sources for a joint graphical visualization.
What metrics can be included in a dashboard?
The metrics we include in the dashboarding will depend on the type of client, the objective of your website and the needs of each project. These are some of the most common metrics you may be interested in.
- Traffic metrics: this type of metric provides information about visits to the site, distinguishes between new and returning users, and shows the time spent on the page.
- Conversion metrics: they help us to see the ratio of users who reach the website and those who end up buying. It is important to know this data to know if the user experience is good and if the digital strategy we are carrying out is correct.
- Engagement metrics: this is the level of interaction that a user has with us. For example, if we talk about social networks, a good engagement would come through comments on our publications, recommending or sharing our publications with their followers… and on a website it could be evaluations regarding a product or sharing our content on social networks or through other platforms such as WhatsApp.
What metrics should I implement if I have an ecommerce?
In order to propose strategies that guarantee an increase in profitability and performance of your online store, these are some of the most relevant metrics:
- Total sales: This metric indicates the total number of sales made in a specific period, it is important to know which products we sell more and which less, since with this information we can readapt our digital marketing strategy.
- Revenue: in addition to the number of sales, it is important to know how much revenue we generate and how much each user spends on average.
- Revenue source: Provides data on the channel from where users come from when making a purchase. This information is necessary to determine in which channel we should invest more resources, especially if a B2C marketing strategy is implemented.
- Conversion rate: Provides the percentage of users who make a purchase in our ecommerce with respect to the total number of visitors in a specific period of time.
- Average session time, bounce rate and customer acquisition cost: these provide us with essential information about the user experience on our website. This data allows us to make appropriate adjustments to improve the user experience.
- Product analysis: It is crucial to know which products are the most and least popular among our customers in order to evaluate and restructure our inventory. Implementing and analyzing these metrics will help to adjust the digital strategy, improve the user experience, optimize marketing campaigns and thereby increase sales.
What metrics should I measure if I have an informative website?
If our website’s main objective is to inform the public, we should consider implementing the following specific SEO metrics among others.
- Sessions: number of sessions that have been logged on a web page or application during a given period of time.
- Users: metric that represents the number of people who have visited a website or application in a given period of time.
- Sessions: user interaction with the page, a metric of great interest to understand the quality of traffic and measure the relevance of a website’s content.
How can ROI UP Group help you when creating a dashboard?
At ROI UP Group, we have extensive experience in dashboarding, as well as in other aspects of a MarTech agency. Not only can we help you create the best dashboard possible, but we also offer a service of analysis of the information through digital analytics, including Data and Reporting and the subsequent implementation of the necessary changes.
At ROI UP Group we have a comprehensive approach that incorporates different metrics, such as social media metrics or paid media metrics, which allows a global and clear view of your business data. All this helps to make strategic decisions that drive growth, optimizing your B2B or B2C strategy depending on the nature of your business services.
The project managers will transmit all relevant information to the different teams, such as SEO, Paid, UX or web development, so that the changes are implemented correctly.
