SXO

The SXO is the web development focused on offering a great user experience along with a great focus on SEO optimization of the site. With this, we seek to offer quality content, a good content structure, web design and a very high loading speed, all together with a SEO optimization that allows us to position ourselves for the desired terms in search engines.

ROI UP Group is a MarTech agency with extensive experience in creating websites with a conversion goal, be it sales, leads, news reading or with a corporate focus. Our development and SEO teams can work together to offer digital solutions that improve the user experience and SEO of your website.

What are the benefits of creating a website with SXO?

A website with SXO brings you traffic growth through SEO optimization and improved conversion and user engagement thanks to the UX focus on user experience. The main features of SXO are:

  • Decreased bounce rate: by working on the UX optimization part and decreasing the loading time, the bounce rate will decrease.
  • Increased conversion: the main objective of an SXO strategy is to increase the conversion of the website, whether it has a sales, lead generation or purely informative objective.
  • Organic traffic growth: the SEO optimization part will result in an improvement of the positioning and therefore of the organic traffic. In the end, by focusing on it, SEO will become a very important source of access to the web for your business.
  • Greater engagement with the user: the navigability will improve, the user will feel more comfortable on our website and will increase the loyalty of our users with us.
  • Competitive advantage over our competitors: you will have a differential factor that users will value over your competitors.

What can an SXO project bring to your website?

A SXO project offers a series of digital solutions that will make you win business. The user is becoming more and more demanding choosing the websites in which to make their purchase, leave their lead or simply trust the information that is given, investing in a SXO project will help you to increase the potential customer’s trust in you.

To do this, you will offer an attractive design, fast navigability and a very fast loading speed that will make them want to learn about you, see what you offer and end up executing the conversion. In addition to this, you can include Artificial Intelligence elements that increase the user experience offered to the user.

How can ROI UP Group help you create a website with SXO?

At ROI UP Group, we are experts in offering ad hoc solutions that improve your digital strategy. Our web development and SEO teams can work together in the process of creating your website or maintenance to offer you digital solutions that increase your conversion. In addition, you will be able to include the latest AI innovations so that the user experience of your website is one of your differential points against your competition.

What is SXO?

SXO is the focus of the digital strategy on SEO optimization, to increase organic traffic to your website, along with a substantial improvement of the user experience. This type of strategy is very focused on increasing the conversion rate of your website.

How does SXO affect an ecommerce?

The user is becoming more and more demanding when choosing where to make a purchase, therefore, trying to improve both the SEO of a website and technical aspects such as web design, navigability or loading time will help you improve the user experience of the site and thus increase your sales.

What are the differences between SXO and SEO?

While SEO seeks to attract new users to the website, that is, to appear in the search engines in the best positions and get the user to enter our page, SXO is responsible for keeping them active and trying to transform their visit into a conversion.

What technical aspects of the website have an impact on SEO?

To improve the organic traffic of a website, in addition to optimizing your pages with keywords to be able to rank for those terms, we need technical elements to be correctly implemented so that Google values it positively. Some of these technical elements fall within the SXO such as the correction of broken links, the loading speed of the web, correctly implemented css or js codes, the server configuration, the sitemap.xml, the robots.txt….

Why has it become so important to bring SEO and UX together?

SXO has become a fundamental element when creating a website. The objective of this concept is to improve both user experience and search engine visibility. Currently, companies should focus on having the 2 points optimized to improve their conversion rate, it is not only worth to be well ranked in search engines, but your website must have a correct user experience to improve conversion.

UX User Experience Design

We design intuitive and functional digital experiences, focused on the needs of your business and users.

UX Design

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We create attractive and intuitive interfaces that improve usability, interaction and user experience.

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SXO

We develop digital solutions with SXO, integrating SEO and UX to optimize your website and user experience.

SXO

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Design systems

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We help you in this process of digital transformation and management of these DXP platforms, offering integrated solutions and an improved user experience.

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With this digital solution, we help you to integrate customized services according to the needs of your website.

Composable Integrations

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App Development

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