Partner experience awards (2024 winner)
The SXO is the web development focused on offering a great user experience along with a great focus on SEO optimization of the site. With this, we seek to offer quality content, a good content structure, web design and a very high loading speed, all together with a SEO optimization that allows us to position ourselves for the desired terms in search engines.
ROI UP Group is a MarTech agency with extensive experience in creating websites with a conversion goal, be it sales, leads, news reading or with a corporate focus. Our development and SEO teams can work together to offer digital solutions that improve the user experience and SEO of your website.
A website with SXO brings you traffic growth through SEO optimization and improved conversion and user engagement thanks to the UX focus on user experience. The main features of SXO are:
A SXO project offers a series of digital solutions that will make you win business. The user is becoming more and more demanding choosing the websites in which to make their purchase, leave their lead or simply trust the information that is given, investing in a SXO project will help you to increase the potential customer’s trust in you.
To do this, you will offer an attractive design, fast navigability and a very fast loading speed that will make them want to learn about you, see what you offer and end up executing the conversion. In addition to this, you can include Artificial Intelligence elements that increase the user experience offered to the user.
At ROI UP Group, we are experts in offering ad hoc solutions that improve your digital strategy. Our web development and SEO teams can work together in the process of creating your website or maintenance to offer you digital solutions that increase your conversion. In addition, you will be able to include the latest AI innovations so that the user experience of your website is one of your differential points against your competition.
SXO is the focus of the digital strategy on SEO optimization, to increase organic traffic to your website, along with a substantial improvement of the user experience. This type of strategy is very focused on increasing the conversion rate of your website.
The user is becoming more and more demanding when choosing where to make a purchase, therefore, trying to improve both the SEO of a website and technical aspects such as web design, navigability or loading time will help you improve the user experience of the site and thus increase your sales.
While SEO seeks to attract new users to the website, that is, to appear in the search engines in the best positions and get the user to enter our page, SXO is responsible for keeping them active and trying to transform their visit into a conversion.
To improve the organic traffic of a website, in addition to optimizing your pages with keywords to be able to rank for those terms, we need technical elements to be correctly implemented so that Google values it positively. Some of these technical elements fall within the SXO such as the correction of broken links, the loading speed of the web, correctly implemented css or js codes, the server configuration, the sitemap.xml, the robots.txt….
SXO has become a fundamental element when creating a website. The objective of this concept is to improve both user experience and search engine visibility. Currently, companies should focus on having the 2 points optimized to improve their conversion rate, it is not only worth to be well ranked in search engines, but your website must have a correct user experience to improve conversion.
We design intuitive and functional digital experiences, focused on the needs of your business and users.
UX DesignWe create attractive and intuitive interfaces that improve usability, interaction and user experience.
UI DesignWe develop digital solutions with SXO, integrating SEO and UX to optimize your website and user experience.
SXOWe define reusable standards and patterns to maintain visual consistency across all your digital platforms.
Design systemsDisplay content dynamically and interactively and update your content easily with Headless development.
Headless DevelopmentWe help you in this process of digital transformation and management of these DXP platforms, offering integrated solutions and an improved user experience.
UX Plt.With this digital solution, we help you to integrate customized services according to the needs of your website.
Composable IntegrationsCustomized PPP development projects, with advanced technology and digital solutions adapted to the client's needs
App DevelopmentPartner experience awards (2024 winner)
Currently, DMPs (Data Management Platforms) are part of data platforms used by advertising agencies.
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