Performing an SEO migration of a website is a delicate process that must be executed properly so as not to affect a website’s search engine rankings, as well as organic traffic. In our digital agency, we understand the importance of performing a well-planned SEO web migration to avoid loss of positioning, preserving rankings, and ensure that the website continues to attract organic traffic.
We work both in the planning and definition of the necessary redirections, as well as in the review before and after the migration, to ensure that there are no broken links, unnecessary redirects or any other error that may affect the positioning and SEO optimization of the site to be migrated.

Why use an SEO migration service?

Migrating a website is not just about moving content from one place to another. A well-defined SEO strategy avoids the loss of authority, traffic and rankings built on your current website. We have a specialized team in charge of every technical detail, ensuring that the migration preserves organic traffic and offer opportunities for increased traffic. The benefits of having the SEO department are:

• Strategic planning: We will develop a customized migration guide aligned with the nature of your website, ensuring that key SEO elements such as matching redirects, defining indexing files such as Robots.txt, and Sitemap.xml are properly optimized to help index the new website’s content in search engines.
• Supervised migration execution: The entire web migration process, from development to launch, must be supervised by the department, making sure that each step is carried out carefully to avoid errors that may affect visibility in search engines. We define day and time to perform the migration, making sure that everything works correctly and solving any error or adjustment in real time, to avoid any impact.
• Ongoing optimization: After the migration, the SEO department’s work continues. We review and optimize the website to ensure it is aligned with SEO best practices, maximizing its potential to attract traffic and organic visibility.

Benefits of successful SEO web migrations

By leaving the migration of your website in the hands of ROI UP Group and its SEO team:

• You will maintain and improve your web positioning: We protect your domain authority and work to improve search engine visibility.
• You will avoid possible traffic losses: with our redirection strategy and other measures, we guarantee that your website will not lose organic traffic during the transition.
• You will increase your relevance: After the correct migration, counting on a good optimization by applying the SEO recommendations of our team, you can expect an increase in traffic and, with it, increase the objectives set in the strategy.