Influencer Marketing

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Influencer marketinga boost of notoriety

Gradually, the influencer marketing has been making its way to become essential in any marketing strategy digital y PR. At the ecosystem of social networksno longer only it is a matter of having profiles on the main platforms and publishing regularly. The audience demands closeness, affinity, credibility, frescuraspontaneityd… going outside the canons usual of traditional advertising parto generate more confidence. And it is at this point that the marketing of influencers you can achieve great results: boosts brand awareness y the fingerprint, facilitates the access to new audiencesmultiply your social media metrics, increases the conversion… En definitive, collaborations with influencers extractn the full potential that the social media offers.

A wholeworld of advantages

A correct influencer marketing strategy brings many benefits to brands. One of the most relevant is to be able to impact the large base of followers that influencer profiles have on social networks, communities with a lot of trust and affinity towards their favorite influencers and very open to the recommendations that they propose.

This translates into high levels of interaction and engagement, a significant boost in brand recognition, reaching new target audiences or enriching and refreshing the usual content and communication strategy. And with all this, of course, the ultimate goal: conversion.

How do you do I find al influencer perfect for the brand?

There are more and more influencer profiles of all kinds that allow access to very specific niche audiences. The possibilities are endless starting with the type of influencer according to the size of their community, from micro-influencers (between 10 and 100K followers) to macro influencers (from 100k to 1 M) or macro influencers (more than 1M).

In ROI UP Group experience has made us experts in selecting the right profile for each project according to the needs and specifications of the audience to be reached, the characteristics of the brand, the style of content or the objectives to be achieved. We don’t take any risks: we work with professional profiles of proven effectiveness so that everything goes “as planned”.

Why ROI UP Group at Influencer Marketing

Above all, because of our experience. The history of ROI UP Group was born parallel to the great commercial evolution of social networks. We have always contributed to Influencer Marketing with the vision of a martech agency: we focus on the final results and accurately measure every step we take. We have collaborated with all kinds of influencer profiles, for clients in sectors such as food, pharmaceuticals, technology or beauty / cosmetics.

Another great differential advantage of ROI UP Group is our specialization in TikTok, one of the most appropriate social networks for collaborations and Influencer Marketing campaigns. In addition to directing the creation of content for influencer profiles for different clients and creating our own content, we are experts and pioneers in the execution of social paid for TikTok.

FAQS

What is Influencer Marketing?

The Influencer Marketing is a marketing strategy digital which involves collaboration with influencers of networks social, with high levels of followers y proprietary and original content. Among his publications are promote products y services through postsreviews or mentions. You are at brands are using their highly loyal audiences for promotion in their strategies.

How to choose the right influencer for our brand?

First, it is first, it is necessary to specify the objectives to be they want to achieve. From there, profiles related to the brand are sought. of budget-dependent community size dependent on the budget and whose whose content is in line with thealigned with the corporate communication brand’s corporate communication.

How do you measure the results of collaborations with influencers?

By means of different tools and platforms. It can be measured through metrics of social networks as an increase in followers, the scope of the contents (posts) o the engagement generated. Another key indicator is the web traffic or sales generated. The well-executed campaigns often generate a high rate interactions and high brand awareness. and access to new audiences.

Is it better to work with microinfluencers or macroinfluencers?

Depends on brand objectives and budget and budget. The microinfluencers (10,000 to 100,000 followers) tend to have a more engaged audience and specific niches, while macroinfluencers tend to have a more engaged audience. macroinfluencers (more than 100,000 followers) offer a greater exposure. For loyalty campaigns, the microinfluencers can be more effective, while macro-influencers macroinfluencers are useful for generating brand recognition.

What is a Key Opinion Leader and how is it different from an Influencer?

A Key Opinion Leader (KOL) is a recognized expert in a specific field whose opinion is highly valued and respected by his or her audience. The KOLs often have deep knowledge and authority in their field, making them influential thought leaders. On the other hand, a influencer is a person who has a large number of followers on social networks and can influence their purchasing decisions through content and recommendations. Both play important roles in PR and marketing strategies. Influencer Marketing, contributing to brand recognition and brand engagement. engagement in social networks in a different way.

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