Paid Media Publications
How Instagram’s algorithm works
Instagram’s algorithm is like the holy grail for content creators, the magic concept that can make any content viral. The workings of influencers’ favorite social network (for now and no offense to those trying to make it big on Tik Tok) is like a great, jealously guarded mystery. Although we all imagine some things, trying to understand it may seem difficult but according to instagram itself is somewhat simpler than it seems. Let’s take a look at the most relevant of the algorithm update in 2023.
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Gamification in social networks: increase the engagement of your contents
Do you think the main job of a community manager is to click the publish button? That part is just the tip of the iceberg of all the tasks that this figure performs. In the hidden part there are hours and hours of strategy creation and competitor research. As well as generating content capable of capturing the attention of the most demanding users. And all with a clear objective: to improve engagement on social networks. But how to achieve this? One of the most commonly used resources is gamification, and we’ll tell you what it is!
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Influencer campaigns: how to maximize ROI
The effectiveness of influencer marketing has been more than demonstrated in recent years.
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We launch our 2023 social media observatory for the pharma sector
At ROI UP Group we love challenges. If we recently published a pioneering and comprehensive study on SEO in the Spanish pharmaceutical industry (study on organic search engine positioning) from our Life Science area, the next step was clear from the beginning: the RRSS of the sector in our country. And that said and done, we have just presented the Pharma Social Media Observatory 2023: Analysis of the TOP 25 pharmaceutical companies in Spain, a very revealing work on the social media communication of pharmaceutical companies and the perception of their audience.
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Sitecore Engagement Cloud: what is it and what are the benefits?
It is no secret that Sitecore is a key tool in web content management and customer experience. From ROI UP Group, as Sitecore Gold Partners, we know very well the infinite possibilities it offers to provide optimal solutions to all kinds of needs. Today we talk about Sitecore as a cloud-native Digital Experience Platform (SaaS DXP), where personalization and automation come together to drive our digital marketing strategies to the highest levels of requirements. It is an end-to-end solution that allows you to create personalized and captivating digital experiences that leave customers speechless. Let’s take a closer look at one of its features: Sitecore Engagement Cloud.
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