ChatGPT
Generative AI with the ability to have the most natural conversations with people. Available in many languages.
As Google says “The AI revolution means marketers can get back to marketing”.
The number of possible AI projects for a Marketing department is immeasurable. Projects can be done with AI for everything, the web, Marketing Research, Dashboarding, automating the understanding of reviews and opinions, optimizing campaigns, reducing time and costs with generative AI, etc.
Some examples:
- AI on a website
- Implementing a Multimedia Hub with AI where to store all multimedia files, edit images massively and serve them according to the device and browser with the optimal format for the user.ChatBot recommended Products, user support. To answer from questions about the status of a shipment, to make newsletter registrations, to be able to ask what you recommend according to the user’s needs.
- AI for Strategy
- From predictive AI, AI for Dasboarding Analytics and Business Intelligence, to AI for pricing or marketing research.
- AI for image and video translation
- Voice, audio, text in images and videos. We minimize time and you can use the remaining Budget for other actions.
- AI to unify styles, tones and terms
- Solutions can be created so that all communication and marketing texts created by humans have a certain style and tone. And replace terms with those that the company wants to use specifically EJ budget instead of money, business group instead of company, tariff instead of contract etc.
- AI for training, real-time consulting and internal team monitoring
- AI for training and rapid response or real-time resolution. Call Centers, salespeople, salespeople and representatives. So that they can ask at any time what to say in a given situation and have training that can be measured, managed and scored.
Our Vision on AI in Marketing
Given the amount of possibility of AI applied to marketing, we always ask, among other things, our clients who are interested in an AI for Marketing Project:
- Phase or Phases of the Customer Journey they want to work on / promote
- Type of Buyer Target Person
- Objectives: Sales, Awareness, loyalty, time on page, etc.
We study the rest of the digital marketing ecosystem to make it compatible and convergent.
When there are so many things that can be done, the difficult thing is to choose what would be most profitable and provide the greatest benefit in the short term. ROI UP analyzes each case, creating ad hoc strategies and solutions.
