Developing a new website with SEO implies that from the development phase it starts to have SEO sensitivity so that once the launch is done, it starts to gain visibility in search engines and attracts organic traffic from the start. In ROI UP martech agency, we will establish a coherent SEO strategy according to the nature of your website so that the production launch has everything necessary to attract traffic from the beginning.

Whether it is a new website that did not exist before, or a new website on a previous version, we establish the guidelines and SEO action points to make the launch a success. We work on the definition of the architecture, but also on the semantic guide and on the revisions before and after the launch, as well as on the different set ups through the webmaster tools of the search engines to facilitate and speed up the indexing as soon as possible.

An SEO will always give you a logical point of view in terms of structure and understanding by the search engine, which will be transformed into the potential of the website to be crawled, analyzed and served as a result in a related query through a search engine.

Wireframes design for the new web with SEO

The design of wireframes, or sketches of sample pages, is a crucial part of planning a website. A wireframe facilitates the organization of the content and also allows planning the navigation and hierarchy of the site. The SEO department will provide feedback and recommendations for each page to ensure a logical structure that helps the website crawl and search engine indexing. By considering the SEO strategy from the initial stage, we ensure that each page and section of your website is designed to maximize search engine visibility from the start.

What technical elements are key in the creation of a web site with SEO?

Depending on the project there are some essential elements from the technical point of view that must be considered, if it is an international multi-language project, an ecommerce, or an informative site, the needs will be different but some elements can be common to any project:

• Definition of the web structure or information architecture: In addition to defining an information architecture that is SEO Friendly and easy to read for Google, it is important to define the content of the web in such a way that the user understands the web, the structure of categories and subcategories.
• Canonicals: These indicate to the search engine the preferred URL to be taken into account, it is important because it helps us to define the main URLs and can be useful to avoid duplicity problems.
• Goals: They provide information to the search engine to better understand the context of the web, and can also be used to show the user when performing a search, such as the title of the page (Title) or the description of the content of the page (meta description).
• Hreflang: These tags allow us to specify the language and the country to which the content is directed, allowing us to provide more precise information about the geolocation and language to which the web is directed.
• Robots.txt: This file must be hosted at the root of a website (/robots.txt), it tells search engines which pages should not be indexed as search results.
• Sitemap.xml: It is an essential file that must contain all the indexable URLs of the website, it facilitates the crawlability of the website to search engines.

What technical elements are key in the creation of a web site with SEO?

During the development of a website, and in parallel, it is essential to set up metrics tools to help us monitor performance:

• GA4 (Google Analitycs 4) or other measurement tools: They are recommended to be configured from the beginning, they will help us to see the behavior of users, measure organic traffic and also analyze how they interact with the content of the website and configure events. This provides us with important data for possible adjustments to the SEO strategy based on the data we obtain through traffic metrics and user behavior on the website.
• GSC (Google Search Console), Bing Webmaster Tools, Baidu, etc: It is vital to monitor search engine visibility and detect in time any indexing problems that take place. We recommend its configuration from the beginning since it is not only a tool that not only measures traffic, but also helps in the detection of technical problems such as crawl errors or indexing problems.