Social Media Publications
Were the best claims in history in their early days?
Claims are the ones you remember the most and stay in your memory because they are perfectly identified with a certain brand.
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Artificial intelligence in social networks and PR
Artificial intelligence in social networks is used to improve the user experience by displaying relevant content, personalizing advertising and detecting unwanted or inappropriate content. It is also used to analyze social media data to better understand the audience and improve marketing strategy.
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We launch our 2023 social media observatory for the pharma sector
At ROI UP Group we love challenges. If we recently published a pioneering and comprehensive study on SEO in the Spanish pharmaceutical industry (study on organic search engine positioning) from our Life Science area, the next step was clear from the beginning: social media in the sector in our country. And said and done, we have just presented the Pharma Social Media Observatory 2023: Analysis of the TOP 25 pharmaceutical companies in Spain, a very revealing work on the social media communication of pharmaceutical companies and the perception of their audience.
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Faster than the jewels of the Rally Clásico Mallorca
As you can imagine, being part of a sporting event of this nature is not an easy task. And who does not know the work and dedication that comes with being part of the PR and Communication team of the Rally Clásico Mallorca, will understand it in the following lines. Because if the cars have to be fast, we have to be ahead of them at all times.
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Improve engagement in your social media strategy
The digital marketing sector is plagued by anglicisms such as briefing, target or landing page, which are already part of our everyday vocabulary, without forgetting, of course, one of the metrics par excellence: engagement. The verb engage can be translated as “to commit, to involve, to attract attention…” and this metric precisely measures the degree of user interaction with a brand. And of course, knowing its meaning, it is inevitable to relate the engagement metric with social networks.
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Digital Detox in times of confinement? Count me out
85% of Internet users aged 16-65 years use social networks, which represents more than 25.5 million users in our country. Much has been said about one of the Social Media trends in 2020 about “Digital Detox”. And I say much has been said, obviously b.c. (before the Coronavirus).
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Identity theft in social networks: what to do
Impersonation on social networks is the order of the day. Singers, actors, footballers, youtubers, or even the best-known brands, have always been the main target of cybercriminals. However, the reality is that, nowadays, this type of attack is not only aimed at public figures. More and more anonymous users are being affected by identity theft of this kind.
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Young people, the new communication challenge for Real Estate (II)
In my previous publication on the Real Estate sector, we already explored the generational differences when it comes to buying a home and the behavior of young people when it comes to a commercial strategy. It is therefore time to take a deeper look at the opportunity factor and the challenge this poses for brands.
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Instagram marketing strategies for businesses
As we know, Instagram is in the top five of the most used social networks in the world. With 1.2 million users (and rising) it is one of the preferred networks by users, but also by companies.
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Moms and social media: a golden opportunity for business
It’s true, moms are more digital than ever. But let’s get to the facts. A study recently conducted by Edison Research in 2017 revealed that 9 out of 10 moms use social networks, with Facebook (84%) and Instagram (37%) being their favorite channels. In addition, 67% do so several times a day and via mobile. This is undoubtedly good news if you manage a business… as long as you know how to address your target audience through them!
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What’s new for TikTok in 2024: from changes in its structure and application to being part of the geopolitical context?
TikTok, the Chinese-based social network that is making waves, continues to set the standard with its ability to evolve and adapt to the changing demands of its users. In recent months, the popular short-form video platform has undergone a series of significant transformations that are redefining the experience for creators and viewers alike. Below, we’ll take a look at the latest developments that are shaking up the world of TikTok in 2024 and social media and what they mean for its global community.
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The future of digital marketing, with ROI UP at iTalks
At ROI UP Group we love nothing more than sharing our experience with great personalities of digital marketing and E-Business. That’s why it is a pleasure that Prensa Ibérica has our support in its iTalks cycle, a powerful event with the who’s who of the business network of the Mediterranean corridor. It took place on November 15 and we went there with a representation of the best of our team.
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