Social Media Publications

Were the best claims in history in their early days?

Creativity: The evolution of advertising to capture the public’s attention

We launch our 2023 social media observatory for the pharma sector

At ROI UP Group we love challenges. If we recently published a pioneering and comprehensive study on SEO in the Spanish pharmaceutical industry (study on organic search engine positioning) from our Life Science area, the next step was clear from the beginning: social media in the sector in our country. And said and done, we have just presented the Pharma Social Media Observatory 2023: Analysis of the TOP 25 pharmaceutical companies in Spain, a very revealing work on the social media communication of pharmaceutical companies and the perception of their audience.

Faster than the jewels of the Rally Clásico Mallorca

Improve engagement in your social media strategy

Digital Detox in times of confinement? Count me out

Influencers already have their new law. We summarize the most important

Last May, Royal Decree 444/2024 was approved, regulating the requirements for the purpose of being considered a user of special relevance of video sharing services through a platform, better known as the “Influencers Law”.

Identity theft in social networks: what to do

Impersonation on social networks is the order of the day. Singers, actors, footballers, youtubers, or even the best-known brands, have always been the main target of cybercriminals. However, the reality is that, nowadays, this type of attack is not only aimed at public figures. More and more anonymous users are being affected by identity theft of this kind.

Young people, the new communication challenge for Real Estate (II)

In my previous publication on the Real Estate sector, we already explored the generational differences when it comes to buying a home and the behavior of young people when it comes to a commercial strategy. It is therefore time to take a deeper look at the opportunity factor and the challenge this poses for brands.

Instagram marketing strategies for businesses

As we know, Instagram is in the top five of the most used social networks in the world. With 1.2 million users (and rising) it is one of the preferred networks by users, but also by companies.

Moms and social media: a golden opportunity for business

It’s true, moms are more digital than ever. But let’s get to the facts. A study recently conducted by Edison Research in 2017 revealed that 9 out of 10 moms use social networks, with Facebook (84%) and Instagram (37%) being their favorite channels. In addition, 67% do so several times a day and via mobile. This is undoubtedly good news if you manage a business… as long as you know how to address your target audience through them!

What’s new for TikTok in 2024: from changes in its structure and application to being part of the geopolitical context?

TikTok, the Chinese-based social network that is making waves, continues to set the standard with its ability to evolve and adapt to the changing demands of its users. In recent months, the popular short-form video platform has undergone a series of significant transformations that are redefining the experience for creators and viewers alike. Below, we’ll take a look at the latest developments that are shaking up the world of TikTok in 2024 and social media and what they mean for its global community.