Digital Strategy Consulting

At ROI UP Group, we are specialists in the creation of individualized Digital Strategies based on a thorough analysis of each project and its peculiarities. As Digital Strategy Consultants, we know that, in order to achieve real and measurable results and impacts, it is essential to thoroughly understand the business, the clients and the unique challenges of each sector.

Our methodology, based on data analysis, allows us to identify opportunities for improvement, process optimization and digital solutions that are fully aligned with business objectives, such as increasing sales or improving profitability, among many others.

Analysis of your current digital strategy

Before starting any project, at ROI UP Group, Digital Agency, we start with a detailed analysis of your specific case. We thoroughly examine your strategic approach and online positioning to detect strengths and areas for improvement. From there, we present optimized proposals that are completely aligned with your objectives.

This approach, applied by our Multidisciplinary Team, allows us to ensure that all actions are backed by solid data and have a tangible impact on performance and future growth.

What would we do with your current scenario

Every business is unique, and at ROI UP Group we know that. That’s why we tailor our solutions to your specific digital scenario. Our Integrated Action Plan for each project ensures that each action is designed to achieve the different objectives, such as increasing traffic, generating leads, improving conversion and profitability or strengthening online presence, among others. Our experience in Paid Media, SEO, Social Media, Creativity, Metrics and Web Development allows us to drive the growth of the Digital Strategy of the business.

We don’t stop at execution. Our Digital Strategy Consulting ensures continuous strategy optimization so that the company is always geared towards sustainable growth, competitively and relevant in a changing digital and business environment.

Creating Buyer Persona and Customer Journeys

Understanding the audience is a key aspect for the success of any Digital Strategy. At ROI UP Group, we develop detailed Buyer Persona profiles based on behaviors, needs, preferences and very specific characteristics to then design Customer Journeys that optimize each interaction and convert leads into real sales.

Our data-driven approach not only enhances the Customer Experience and builds lasting relationships, but is also aligned with business growth and profitability, as well as other strategic digital objectives.

Why should you do a Digital Strategy Consultancy?

As an agency that provides Digital Strategy Consulting services, we believe that it is essential to take advantage of all the opportunities offered by new technologies to boost any project. In a competitive and results-driven ecosystem, it is necessary to rely on technology and data to transform the organization and generate a digital and sustainable growth in the future.

At ROI UP Group, MarTech Agency, we lead and execute Digital Strategies applying our knowledge of the sector, identifying opportunities for improvement and optimizing customized digital processes adapted to each business.

What is Customer Journey?

The Customer Journey is the journey that a potential customer takes from the first contact with the brand to the final achievement of a purchase. It includes all interactions with the brand and allows you to define the digital strategy by optimizing the touch points to guide the customer towards conversion.

What does a Digital Strategy consultant do?

A Digital Strategy Consultant analyzes the current situation and unique needs of your business in the online environment, identifying opportunities for improvement and providing specific and customized strategies for each company to achieve its goals, whether they are to increase sales, generate leads or improve profitability.

What is a MarTech Agency?

ROI UP, Martech Agency (Marketing and Technology), is an agency specialized in integrating technology tools with marketing strategies and knowledge that help companies and technology projects to improve their customer experience and increase efficiency to achieve their goals.

Is consulting necessary if I already have a Digital Strategy in place?

Yes, we recommend our digital strategy consulting because it can identify areas of improvement in your current strategy. At ROI UP Group, in addition to optimizing your strategy, we help you discover new opportunities to improve your performance, visibility, brand positioning or conversion, among many others.

How do you ensure that Digital Strategies are sustainable in the long term?

The continuous optimization of the Digital Strategy through the analysis of metrics and constant adaptations is fundamental for long-term success. In this way, we maintain a competitive and constantly growing digital presence.

Digital Strategy Consulting

We design customized strategies to position your brand and increase your online presence.

Digital Strategy Consulting

Eccomerce Consulting

We optimize your Eccomerce to increase sales and improve the user's shopping experience.

Ecommerce Consulting

Inboud Marketing Strategy

We create strategies tailored to the needs of your target audience, attracting loyal customers to your brand.

Inboud Marketing Strategy

B2B Marketing Strategy

We develop strategies focused on connecting companies, promoting services and products, prioritizing solid and lasting relationships.

B2B Marketing Strategy

B2C Marketing Strategy

We help you connect with your target audience by increasing your sales and building lasting relationships.

B2C Marketing Strategy

International Marketing Strategy

With our international marketing services and strategies we help you with the expansion of your company to new international markets.

International Marketing Strategy

Brand Marketing

We believe in authentic and emotionally connecting content, we help you build loyalty with engaging content that resonates with users.

Brand Marketing

Our experience in Marketing Strategy

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Case Study Influencer Marketing at Juver

In the digital era, brands are constantly looking for new ways to connect with their audience in an authentic and relevant way. At ROI UP Group, one of the services we offer is the influencer marketing strategy, a resource increasingly valued for its ability to generate a direct link between brands and consumers.

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Influencers already have their new law

Last May, Royal Decree 444/2024 was approved, regulating the requirements for the purpose of being considered a user of special relevance of video sharing services through a platform, better known as the "Influencers Law".

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How does Threads work? The Twitter of Instagram

In July we talked in this blog about Threads after its launch, the Meta application that reached 50 million users 24 hours after its launch. Five months later, it has arrived in the European Union and specifically (what interests us) in Spain. Below, we explain how Threads works and what are the challenges and latent doubts regarding this new app.

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Contact with Marketing Strategy

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