Seo Publications

How Google will change in the near future

2024 has been a key year in the evolution of the digital ecosystem, and everything points to 2025 continuing in the same vein. The irruption of generative artificial intelligence in Google’s search results, with its new Google AI Overviews functionality, has marked a turning point in the way people search and, consequently, appear on Google. Since May 2024, Google started to implement this new search experience in the US and LATAM, in 2025 it has already started its global rollout. We have been working since then on LATAM and US projects and announced weeks before its arrival in Europe the impact it would have.

Is your website ready to be GEO Friendly? This is how we have done it at ROI UP Group

2024 has been a key year in the evolution of the digital ecosystem, and everything points to 2025 continuing in the same vein. The irruption of generative artificial intelligence in Google’s search results, with its new Google AI Overviews functionality, has marked a turning point in the way people search and, consequently, appear on Google. Since May 2024, Google started to implement this new search experience in the US and LATAM, in 2025 it has already started its global rollout. We have been working since then on LATAM and US projects and announced weeks before its arrival in Europe the impact it would have.

User behavior on Google in the Pharmaceutical Sector

In a digital context saturated with information, and with an increasingly limited attention span, the user of search engines such as Google demands brief and structured information when making a query.

The importance of the ALT attribute

Have you ever searched for an image on Google images and ended up on the web page where it is published? Your answer is probably yes. If you have a website, you probably want users searching for images related to what you offer to end up on your site as well. The ALT attribute plays a key role in achieving this; find out why and how you can optimize it to position one of your images, and therefore your website, in Google images and other image search sections of other search engines.

Voice searches and how to adapt your SEO to them

The rise of voice recognition from the hand of technologies such as Alexa, Cortana or Siri or Google’s implementation of a voice search option has begun to revolutionize the world of SEO. Voice searches affect SEO and use different keywords than written text searches.

Keyword tracking: what is it and how is it done?

Keyword tracking is a form of keyword maintenance that consists of tracking the position of the keywords we have positioned and at the same time monitoring the ones we have lost or gained. It can be a standalone report or be included in the SEO reports you make.

How AI affects SEO strategies

We have seen how the incursion of AI into search engines and the changes in the ways in which they display results in SERPs is changing and we must try to adapt to them.

How Artificial Intelligence (AI) affects Google SEO

Artificial intelligence (AI) and SEO: everything you need to know

How can Artificial Intelligence affect SEO? We can replace the word “SEO” with a wide variety of specialties within digital marketing and even outside of it, and we’re looking at a question that has become one of the most intriguing debates of 2023.

How to optimize your Google My Business profile

Any business should be on Google My Business, as this is considered the platform where it is most important to have a presence if you want to have a good local SEO. It is a free tool that companies take advantage of to increase their online presence. Surely you have ever searched for a business on Google Maps, looked at its hours or read its reviews. That business appeared to you because it was registered on Google My Business. Below, we will give you a series of tips to optimize Google My Business that are included in their own guidelines to improve local positioning.

The importance of Hreflang

Some websites are available in more than one language. If this is your case, implementing a language strategy will help search engines understand which language version is the best one to show users according to factors such as their geolocation: that’s where the Hreflang comes in.

What is ASO

When you have a website, SEO helps to position it in the top positions of Google SERP, which will attract a good amount of organic traffic. In the case of an app you can apply similar SEO techniques to position it in the TOP of Apple’s APP Store and Google Play Store. This type of SEO for apps is known as ASO, which corresponds to the acronym App Store Optimization.