Seo Publications

The rise of conversational searches in the pharmaceutical sector

The way users are conducting searches on traditional search engines like Google or Bing, and on AI-powered search engines like Gemini or ChatGPT, has evolved into a more conversational format. Some of the factors that have influenced this trend include the rise of these AI tools and the popularization of voice assistants or smart devices.

The Post-Backlinks Era: Reddit, Conversational Authority, and the Future of SEO in 2025

In today’s digital ecosystem, we are witnessing one of the most profound shifts in the history of SEO and digital marketing. The integration of Google’s AI Overviews and other generative features is not merely an algorithm update — it’s a digital transformation in how users discover and consume information. At ROI UP Group, we’ve identified that this marks the beginning of a new era, where Reddit and other community platforms become central to any advanced SEO strategy.

Google Discover: Personalized Results Experience

Google, as a tech giant, continues to innovate — this time with Google Discover, a new feature designed to display personalized content to users. Unlike the traditional Google search engine where you enter a query, Google Discover proactively shows content it believes may interest you. But how does it know what information you care about?

The rise of conversational searches in the pharmaceutical sector

The way users interact with traditional search engines like Google or Bing and AI-powered engines like Gemini or ChatGPT has evolved into a more conversational format. Some of the factors influencing this trend include the rise of AI tools and the widespread use of voice assistants and smart devices.

How Google will change in the near future

2024 has been a key year in the evolution of the digital ecosystem, and everything points to 2025 continuing in the same vein. The irruption of generative artificial intelligence in Google’s search results, with its new Google AI Overviews functionality, has marked a turning point in the way people search and, consequently, appear on Google. Since May 2024, Google started to implement this new search experience in the US and LATAM, in 2025 it has already started its global rollout. We have been working since then on LATAM and US projects and announced weeks before its arrival in Europe the impact it would have.

Is your website ready to be GEO Friendly? This is how we have done it at ROI UP Group

2024 has been a key year in the evolution of the digital ecosystem, and everything points to 2025 continuing in the same vein. The irruption of generative artificial intelligence in Google’s search results, with its new Google AI Overviews functionality, has marked a turning point in the way people search and, consequently, appear on Google. Since May 2024, Google started to implement this new search experience in the US and LATAM, in 2025 it has already started its global rollout. We have been working since then on LATAM and US projects and announced weeks before its arrival in Europe the impact it would have.

User behavior on Google in the Pharmaceutical Sector

In a digital context saturated with information, and with an increasingly limited attention span, the user of search engines such as Google demands brief and structured information when making a query.

A inteligência artificial nas redes sociais e nas relações públicas

The importance of the ALT attribute

Have you ever searched for an image on Google images and ended up on the web page where it is published? Your answer is probably yes. If you have a website, you probably want users searching for images related to what you offer to end up on your site as well. The ALT attribute plays a key role in achieving this; find out why and how you can optimize it to position one of your images, and therefore your website, in Google images and other image search sections of other search engines.

Voice searches and how to adapt your SEO to them

The rise of voice recognition from the hand of technologies such as Alexa, Cortana or Siri or Google’s implementation of a voice search option has begun to revolutionize the world of SEO. Voice searches affect SEO and use different keywords than written text searches.

Keyword tracking: what is it and how is it done?

Keyword tracking is a form of keyword maintenance that consists of tracking the position of the keywords we have positioned and at the same time monitoring the ones we have lost or gained. It can be a standalone report or be included in the SEO reports you make.

How AI affects SEO strategies

We have seen how the incursion of AI into search engines and the changes in the ways in which they display results in SERPs is changing and we must try to adapt to them.