Our professionals

We like to think of ourselves as one big family—closely connected and united, despite the distances between our offices and teams. ROI UP Group is made up of more than 180 professionals located around the world, all of them digital business consultants and digital marketing specialists from a wide range of disciplines. What unites us is a shared philosophy and work ethic: to give our best as a Martech agency and deliver the greatest possible value to our clients and partners.

By working together and building on each other’s strengths—regardless of branch or department—we achieve outstanding results that take brands to the next level. That’s our mission. And we live the process with intensity and passion—because we believe that truly makes the difference every time.

Organization chart

Steering Committee

CEO

Diego Jimenez

djimenez@roi-up.es

Deputy to the CEO

Gabi Ferrer

gferrer@roi-up.es

Managing director

Luis Fantini

lfantini@roi-up.es

813b155f3a7d1f60c1f5544b182198d3-364x364

Chief Operating Officer (COO)

Verónica R. Gortázar

vgortazar@roi-up.es

People & Legal director

Patricia Vergara

pvergara@roi-up.es

Finance director

Victor Romo

vromo@roi-up.es

Chief Growth Officer

Nuria Piñol

npinol@roi-up.es

Heads of department

SEO

José Luis Agudo

jlagudo@roi-up.es

Artificial intelligence

Irene Horna

ihorna@roi-up.es

Technology

César Pastor

cpastor@roi-up.es

Technology

Dragan Ardala

dardala@roi-up.es

Paid media

Valeria Corti

vcorti@roi-up.es

SM & PR

Vicente Sanchez

vsanchez@roi-up.es

PMO

Leles Lopez

llopez@roi-up.es

Metrics and Reporting

Leles Lopez

llopez@roi-up.es

Creativity

Miguel Cabezas

mcabezas@roi-up.es

Departments

ROI UP Group is built on eight essential departments—eight pillars that support us as a leading Martech agency: Technology, SEO, Social Media & PR, Paid Media, Creativity, Metrics & Reporting, PMO, and our most avant-garde area, Research & AI.

Across all departments, regardless of our individual areas of expertise, we are united by a shared passion for digital marketing. Every team is essential in delivering outstanding service and ensuring our clients’ strategies shine.

We thrive on professional challenges—so go ahead, put us to the test!

Index of Departments

Technology
SEO
Social Media & PR
Paid media
SM & PR
Creativity
Data and Reporting
Project management
Research & AI

Countries

Our DNA has been international, multicultural, and multilingual from the very beginning. Starting in Spain—where we have five offices—we’ve steadily expanded our horizons, establishing a presence in Portugal, Mexico, Colombia, and, most recently, Argentina. But our reach doesn’t stop there. We also have teams and projects in Brazil, Peru, and Chile. And we’re still growing!

Spain

Madrid

Barcelona

Valencia

Alicante

A Coruña

info@roi-up.es

Mexico

Mexico city

info@roi-up.com.mx

Colombia

Bogota

info@roi-up.es

Portugal

Lisbon

info@roi-up.pt

Argentina

Buenos Aires

info@roi-up.com.ar

Spain

Madrid

Barcelona

Valencia

Alicante

A Coruña

info@roi-up.es

Mexico

Mexico city

info@roi-up.com.mx

Colombia

Bogota

info@roi-up.es

Portugal

Lisbon

info@roi-up.pt

Argentina

Buenos Aires

info@roi-up.com.ar

Dragan Ardala

Position:Head

Email: dardala@roi-up.es

César Pastor

Position:Head

Email: cpastor@roi-up.es

Technology

Technology is one of the key driving forces behind ROI UP Group as a Martech agency. Our digital agency is firmly rooted in technology—it’s the foundation that enables us to deliver cutting-edge, disruptive solutions for all types of clients.

Our Technology team is composed of highly skilled professionals with extensive experience. They are experts in the latest technologies and, above all, passionate about the digital world. Nothing stops them!

List of Technology Services

Sitecore

Our Sitecore and ecommerce expert team will help you grow your brand and conversion margin.

Sitecore

Microsoft

Digital solutions with Microsoft development, with advanced technology and adapting to the needs of your project.

Microsoft

Drupal

As Drupal experts we create efficient, functional, scalable websites adapted to the nature of your business.

Drupal

Magento

We develop ecommerce with Magento, ensuring performance, profitability and efficient management.

Magento

WordPress

We help you get the most out of your website, both corporate and ecommerce, with WordPress.

WordPress

Salesforce

With Salesforce development we optimize your CRM, unify your channels and increase final sales.

Salesforce

Strapi

Digital solutions with Strapi to optimize multi-channel content management

Strapi

Ad-hoc

We offer customized ad-hoc digital solutions for different business lines and sectors, optimizing processes and results.

Ad-hoc

José Luis Agudo

Position:Head

Email: jlagudo@roi-up.es

SEO

ROI UP Group’s SEO team—now also known as GEO, reflecting the integration of AI into this area of marketing—is made up of true experts with a clear objective: to design and implement the most effective strategies and techniques to improve website visibility and search engine rankings.

Armed with strategy, creativity, and plenty of caffeine, they transform algorithms into allies and traffic into tangible results. Always ready to optimize and elevate, they bring a touch of magic to every client’s search performance!

List of SEO Services

SEO Strategy

We work on a convergent SEO strategy across all online channels to maximize results and optimize efforts in order to increase organic traffic, search engine visibility and increase sales for the client's main terms, generic and branded.

SEO Strategy

GEO

We develop strategies so that when users search for our brand in AI search engines, they get official and positive information about our website.

GEO

SEO Technical Audits

We analyze all technical aspects, indexability, penalties, SEO friendly design, internal netlinking, usability and SEO accessibility to ensure the correct technical SEO optimization of the website.

SEO Technical Audits

New Web with SEO

We execute projects so that the new websites that are launched are technically optimized, the design is SEO Friendly and has an architecture with SEO objectives, with Semantic Guide and optimized content so that they can be positioned by the keywords defined in search engines.

New Web with SEO

SEO Strategies Contents

We develop content strategy based on keyword studies to propose content architecture, semantic strategy, keyword study with competition and visibility, semantic guides and generate content to be able to position ourselves for the terms and keywords targeted by the project.

SEO Strategies Contents

SEO Web Migrations

Preserving the positioning of a website is the priority of this type of projects. We work on a strategy of redirections, we review in detail that the new design and programming are suitable for SEO and we check that the process of change does not have a negative impact, but rather, that it means an improvement in rankings, traffic and organic visibility.

SEO Web Migrations

Vicente Sánchez

Position:Head

Email: vsanchez@roi-up.es

Social Media & PR

Our Social Media & PR team brings together professionals from diverse fields, including journalism, digital marketing, advertising, and corporate communication. What unites them is a shared passion for social networks and communication in all its forms.

With an impeccable radar for spotting trends, a natural ability to connect with audiences of all kinds, and a strong long-term strategic vision, this 360º multidisciplinary team is fully equipped to elevate your brand to new heights!

List of Social Media & PR Services

Strategic communication audit

We evaluate your channels and content to align your strategy, improve your social media presence and engagement.

Strategic communication audit

Community Management

We manage your digital communities, processes and potential reputational crises to propel your brand to new levels of growth.

Community Management

Personal Branding

We design your personal image strategy with high-value publications that reflect key achievements and leadership, connecting with your audience and generating business opportunities.

Personal Branding

Social Listening

It is essential to know your audience and protect your online reputation, we perform active listening in networks to optimize your strategy and get results.

Social Listening

Blogging

We generate quality, technically optimized content to strengthen your brand and build genuine and lasting relationships with your audience.

Blogging

Podcasting

We boost engagement and drive your brand thanks to business podcasting with our Social Media specialist team.

Podcasting

Miguel Cabezas

Position:Head

Email: mcabezas@roi-up.es

Creativity

ROI UP Group’s creative team is a true powerhouse of ideas. From graphic design and photography to copywriting, video editing, and art direction, they master all creative disciplines to make campaigns shine and boost engagement across every platform.

Working closely with other departments, they are responsible for bringing the final artistic vision to life for all types of digital marketing actions—whether it’s web design, an Instagram video, or a product photoshoot. And they pour their passion and dedication into every project!

List of Creativity Services

Brand Strategy and Branding

We build a unique identity, with strategies that describe what you offer and establish emotional bonds around your brand.

Brand Strategy and Branding

Creativity Performance

By combining creativity and innovation, we design campaigns to strengthen brand recognition and drive conversions.

Creativity Performance

Creativity Social Media

We create visually attractive content adapted to different platforms, generating measurable and lasting results.

Creativity Social Media

Creativity Market Places

Creativity strategies focused on brand recognition and enhancing the shopping experience through multimedia content.

Creativity Market Places

Creativity Trade Fairs and Events

We create experiences that engage, excite, and inspire your audience, based on a deep understanding of your business objectives.

Creativity Trade Fairs and Events

Connected TV advertising

We design interactive and attractive ads, which are molded according to demographics or user behavior, all from the same visual identity.

Connected TV advertising

Valeria Corti

Position:Head

Email: vcorti@roi-up.es

Paid Media

ROI UP Group’s Paid Media team is one of the key drivers of digital success for brands. Specialists in programmatic advertising, social ads, and SEM, they bring extensive experience in optimizing campaigns with “surgical precision” to maximize performance.

Their efforts—along with those of other departments—have earned us recognition from Google, which awarded us the Premier Partners seal. This prestigious distinction, accessible to only 3% of agencies with the best results, comes with numerous advantages for our clients. Bravo!

List of Paid Media Services

Strategic media consulting

Boost growth with Paid Media strategies designed to maximize ROI and exceed your business objectives.

Strategic media consulting

Programmatic Display & Video

Take your brand to the next level with programmatic campaigns that guarantee precise reach and significant audience impact.

Programmatic Display & Video

Paid Search: search & shopping

Increase search engine visibility and convert searches into sales with optimized campaigns that engage customers at exactly the right time.

Paid Search: search & shopping

Paid Social

Effectively connect with your audience and increase engagement on social media with campaigns designed to generate tangible results.

Paid Social

Retail media & marketplaces

Master retail platforms and marketplaces with strategies that boost your sales and increase your presence in these key channels.

Retail media & marketplaces

Affiliation marketing: app & desktop

Maximize reach and conversion through affiliate programs where you only have to pay once the sale is made.

Affiliation marketing: app & desktop

Leles López

Position:Head

Email: llopez@roi-up.es

Data and Reporting

As a Martech agency, ROI UP Group’s model is built on data and data management, making our Metrics and Reporting department crucial to achieving and exceeding any KPI.

Their job is to transform data into valuable insights and strategic decisions. They analyze every click, conversion, and interaction to provide clear, actionable takeaways. Their mission is to measure, optimize, and demonstrate the true impact of each digital strategy—because in the world of digital marketing, data doesn’t just tell stories; it defines success!

List of Data and Reporting Services

Measurement model consulting

We help you define a metrics strategy that will help us to optimize measurement in order to improve the overall marketing strategy.

Measurement Model Consulting

Measurement audit

We study in depth the state of the metrics to improve the strategy and increase profitability.

Measurement audit

Metrics configuration and measurement

Once the objectives have been set, we will assist you in the configuration and implementation of the appropriate metrics.

Metrics configuration and measurement

Tracking websites for advertising platforms

We collect and analyze the data obtained thanks to the Tracking websites to continuously optimize the campaigns.

Tracking websites for advertising platforms

Dashboarding

We create the dashboards that fit your needs and analyze the data with a comprehensive approach.

Dashboarding

Business Intelligence

We implement and analyze BI tools to help improve the efficiency and profitability of your business.

Business Intelligence

Leles López

Position:Head

Email: llopez@roi-up.es

Project Management (PMO)

ROI UP Group’s PMO project management team is the driving force that keeps every project on track, ensuring strategies are executed with precision and efficiency. They are experts in planning, coordination, and resource optimization, ensuring each campaign meets deadlines, objectives, and quality standards.

In a constantly evolving digital landscape, they are the architects of order, transforming ideas and strategies into tangible results. With a strategic vision and agile methodology, they ensure everything flows smoothly—without surprises!

Irene Horna

Position:Head

Email: ihorna@roi-up.es

Research & AI

Our latest and most exciting departmental addition, now over a year old! At ROI UP Group, we are fully aware of the profound impact and rapid advancements Artificial Intelligence is driving. This transformative technology offers limitless possibilities across all industries, with especially significant potential for digital marketing.

The Research & AI department, led by Irene Horna, is made up of professionals from diverse fields. Its primary mission is to spearhead cutting-edge projects that leverage AI to optimize our clients’ digital strategies. Beyond that, the team also monitors and studies the evolution of this technological revolution, ensuring that we remain at the forefront of innovation.

List of Research & AI Services

Personalized Experiences with AI

Offer a unique experience to your users that they can share via WhatsAPP or Social Networks.

Personalized Experiences with AI

AI Product Recommenders

According to preferences, interests, budget and any other desired feature

AI Product Recommenders

AI-enabled PPPs

Augmented Reality, OCR, power the functionalities you give your users

AI-enabled PPPs

AI ChatBots

Customer Service solutions with natural language on the Web, WhatsAPP, Facebook, etc.

AI ChatBots

Multimedia Generation with AI

AI bulk image editing, AI image and video creation, AI video and image translations, etc.

Multimedia Generation with AI

Route and Stock Management with AI

We develop strategies and solutions that integrate with CRMs and ERPs to maximize time and costs for companies.

Route and Stock Management with AI

Translations with AI

Adhoc solutions for the translation of websites, files, videos, images, audios, etc.

Translations with AI

Office map

Spain
Portugal
Mexico
Colombia
Argentina

Offices in Spain

Spain is our nerve center. While our main offices are located in Madrid and Alicante, we also have a presence in Valencia, Barcelona, and A Coruña, allowing us to cover a significant portion of the national territory.

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Diego Jiménez

Position:CEO

Email: djimenez@roi-up.es

Gabriel Ferrer

Position:Deputy to the CEO

Email: gferrer@roi-up.es

Román Camba

Position:Office Manager A Coruña

Email: rcamba@roi-up.es

Nuria Piñol

Position:Chief Growth Officer

Email: npinol@roi-up.es

Valeria Corti

Position:HEAD - Paid Media

Email: vcorti@roi-up.es

Offices in Portugal

In Portugal, we have an office in Lisbon, where a large part of our business in the country is concentrated. It is one of our oldest offices.

Mafalda

Position:Portugal Office Manager

Email: mmiguel@roi-up.pt

Offices in Mexico

Mexico City, the capital of the Aztec country, is home to our LATAM headquarters. Located in Colonia Roma Norte, our offices are the epicenter of our business in Latin America.