Our professionals

We like to consider ourselves a big family very united and interconnected despite the distances between headquarters and teams. The ROI UP Group team is made up of more than 180 professionals located in different parts of the world, all of them digital business consultants and Digital Marketing specialists from very different fields. All of them with the same philosophy and work ethic: to provide the maximum as a Martech Agency and achieve the greatest possible benefit for clients and partners.

Together, building on each other’s strengths, regardless of branch or department, we achieve amazing results that elevate brands to new levels. That is our mission. And we live the process intensely, with passion – we believe it makes a difference every time!

Organization chart

Comité de dirección

CEO

Diego Jimenez

djimenez@roi-up.es

Deputy to the CEO

Gabi Ferrer

gferrer@roi-up.es

Managing director

Luis Fantini

lfantini@roi-up.es

813b155f3a7d1f60c1f5544b182198d3-364x364

Chief Operating Officer (COO)

Verónica R. Gortázar

vgortazar@roi-up.es

People & Legal director

Patricia Vergara

pvergara@roi-up.es

Finance director

Victor Romo

vromo@roi-up.es

Heads of department

SEO

José Luis Agudo

jagudo@roi-up.es

Artificial intelligence

Irene Horna

ihorna@roi-up.es

Technology

César Pastor

cpastor@roi-up.es

Technology

Dragan Ardala

dardala@roi-up.es

Paid media

Valeria Corti

vcorti@roi-up.es

SM & PR

Vicente Sanchez

vsanchez@roi-up.es

PMO

Leles Lopez

llopez@roi-up.es

Metrics and Reporting

Leles Lopez

llopez@roi-up.es

Creativity

Miguel Cabezas

mcabezas@roi-up.es

Departments

ROI UP Group is made up of 8 essential departments, 8 pillars that support us as a Martech Agency: Technology, SEO, Social Media & PR, Paid Media, Creativity, Metrics and Reporting, PMO and the last and most avant-garde, Reserach & AI.

All of us, regardless of our areas of expertise, are experts and passionate about Digital Marketing. So, we are all essential to be able to offer an exceptional service to make our clients’ strategies shine. We love nothing more than a good professional challenge. Put us to the test!

Index of Departments

Technology
SEO
Social Media & PR
Paid media
SM & PR
Creativity
Data and Reporting
Project management
Research & AI

Países

Our DNA is international, multicultural and multi-language from the beginning. Starting from our origin, in Spain, where we have 5 offices, we have been expanding our horizons by establishing ourselves in Portugal, Mexico, Colombia, and most recently in Argentina. But we also have teams and projects in Brazil, Peru and Chile. It doesn't stop!

Spain

Madrid

Barcelona

Valencia

Alicante

A Coruña

info@roi-up.es

Mexico

México city

info@roi-up.com.mx

Colombia

Bogota

info@roi-up.es

Portugal

Lisbon

info@roi-up.pt

Argentina

Buenos Aires

info@roi-up.com.ar

Spain

Madrid

Barcelona

Valencia

Alicante

A Coruña

info@roi-up.es

Mexico

México city

info@roi-up.com.mx

Colombia

Bogota

info@roi-up.es

Portugal

Lisbon

info@roi-up.pt

Argentina

Buenos Aires

info@roi-up.com.ar

Technology

One of the great engines of ROI UP Group as a MarTech agency. And, our Digital Agency is firmly based on technology, the basis to offer cutting-edge and disruptive solutions for all types of clients.

Our technology team is made up of great professionals with extensive experience, experts in cutting-edge technologies but, above all, passionate about the digital world. Nothing stops them!

List of Technology Services

Sitecore

Our Sitecore and ecommerce expert team will help you grow your brand and conversion margin.

Sitecore

Microsoft

Digital solutions with Microsoft development, with advanced technology and adapting to the needs of your project.

Microsoft

Drupal

As Drupal experts we create efficient, functional, scalable websites adapted to the nature of your business.

Drupal

Magento

We develop ecommerce with Magento, ensuring performance, profitability and efficient management.

Magento

WordPress

We help you get the most out of your website, both corporate and ecommerce, with WordPress.

WordPress

Salesforce

With Salesforce development we optimize your CRM, unify your channels and increase final sales.

Salesforce

Strapi

Digital solutions with Strapi to optimize multi-channel content management

Strapi

Ad-hoc

We offer customized ad-hoc digital solutions for different business lines and sectors, optimizing processes and results.

Ad-hoc

SEO

ROI UP Group’s SEO team – today also known as GEO due to the implementation of AI in this branch of marketing – is made up of true experts with a single objective: to devise and implement the best strategies and techniques used to improve the visibility and positioning of a website on search engines.

With strategy, creativity and lots of caffeine, they turn algorithms into allies and traffic into results, always ready to optimize search engine rankings and make magic for each and every one of our clients!

List of SEO Services

SEO Strategy

We work on a convergent SEO strategy across all online channels to maximize results and optimize efforts in order to increase organic traffic, search engine visibility and increase sales for the client's main terms, generic and branded.

SEO Strategy

GEO

We develop strategies so that when users search for our brand in AI search engines, they get official and positive information about our website.

GEO

SEO Technical Audits

We analyze all technical aspects, indexability, penalties, SEO friendly design, internal netlinking, usability and SEO accessibility to ensure the correct technical SEO optimization of the website.

SEO Technical Audits

New Web with SEO

We execute projects so that the new websites that are launched are technically optimized, the design is SEO Friendly and has an architecture with SEO objectives, with Semantic Guide and optimized content so that they can be positioned by the keywords defined in search engines.

New Web with SEO

SEO Strategies Contents

We develop content strategy based on keyword studies to propose content architecture, semantic strategy, keyword study with competition and visibility, semantic guides and generate content to be able to position ourselves for the terms and keywords targeted by the project.

SEO Strategies Contents

SEO Web Migrations

Preserving the positioning of a website is the priority of this type of projects. We work on a strategy of redirections, we review in detail that the new design and programming are suitable for SEO and we check that the process of change does not have a negative impact, but rather, that it means an improvement in rankings, traffic and organic visibility.

SEO Web Migrations

Social Media & PR

Coming from different professional fields such as journalism, digital marketing, advertising or corporate communication, our Social Media & PR team is united by the enthusiasm and love for social networks and communication in general.

They have an infallible radar to catch trends, the innate ability to connect with audiences of all kinds and a very effective long-term strategic vision. A 360º multidisciplinary team capable of elevating your brand to the highest level!

List of Social Media & PR Services

Strategic communication audit

We evaluate your channels and content to align your strategy, improve your social media presence and engagement.

Strategic communication audit

Community Management

We manage your digital communities, processes and potential reputational crises to propel your brand to new levels of growth.

Community Management

Personal Branding

We design your personal image strategy with high-value publications that reflect key achievements and leadership, connecting with your audience and generating business opportunities.

Personal Branding

Social Listening

It is essential to know your audience and protect your online reputation, we perform active listening in networks to optimize your strategy and get results.

Social Listening

Blogging

We generate quality, technically optimized content to strengthen your brand and build genuine and lasting relationships with your audience.

Blogging

Podcasting

We boost engagement and drive your brand thanks to business podcasting with our Social Media specialist team.

Podcasting

Creativity

ROI UP Group’s creative team is a true factory of ideas. Graphic design, photography, copywriting, video editing, art direction… they handle all disciplines to make campaigns shine and increase engagement in all available media.

Always hand in hand with the other departments, they are in charge of shaping the final artistic vision for all kinds of digital marketing actions, from web design to a video for Instagram or a product photo shoot. And they put a lot of effort and love into their work!

List of Creativity Services

Brand Strategy and Branding

We build a unique identity, with strategies that describe what you offer and establish emotional bonds around your brand.

Brand Strategy and Branding

Creativity Performance

By combining creativity and innovation, we design campaigns to strengthen brand recognition and drive conversions.

Creativity Performance

Creativity Social Media

We create visually attractive content adapted to different platforms, generating measurable and lasting results.

Creativity Social Media

Creativity Market Places

Creativity strategies focused on brand recognition and enhancing the shopping experience through multimedia content.

Creativity Market Places

Creativity Trade Fairs and Events

We create experiences that engage, excite, and inspire your audience, based on a deep understanding of your business objectives.

Creativity Trade Fairs and Events

Connected TV advertising

We design interactive and attractive ads, which are molded according to demographics or user behavior, all from the same visual identity.

Connected TV advertising

Paid Media

ROI UP Group’s Paid Media team is one of the main engines driving brands to digital success. They are specialists in programmatic advertising, social ads and SEM, with extensive experience optimizing campaigns with ‘surgical precision’ to maximize performance.

Not in vain, their efforts, along with those of other departments, have been recognized by Google, which has awarded us the Premier Partners seal, a distinction with multiple advantages for our clients, to which only 3% of the agencies with the best results have access. Bravo!

List of Paid Media Services

Strategic media consulting

Boost growth with Paid Media strategies designed to maximize ROI and exceed your business objectives.

Strategic media consulting

Programmatic Display & Video

Take your brand to the next level with programmatic campaigns that guarantee precise reach and significant audience impact.

Programmatic Display & Video

Paid Search: search & shopping

Increase search engine visibility and convert searches into sales with optimized campaigns that engage customers at exactly the right time.

Paid Search: search & shopping

Paid Social

Effectively connect with your audience and increase engagement on social media with campaigns designed to generate tangible results.

Paid Social

Retail media & marketplaces

Master retail platforms and marketplaces with strategies that boost your sales and increase your presence in these key channels.

Retail media & marketplaces

Affiliation marketing: app & desktop

Maximize reach and conversion through affiliate programs where you only have to pay once the sale is made.

Affiliation marketing: app & desktop

Data and Reporting

As a Martech Agency, at ROI UP Group we base our model on data and data management, therefore, the Metrics and Reporting department is vital to achieve and exceed any KPI.

Transform data into knowledge and strategic decisions. They analyze every click, conversion and interaction to deliver clear and actionable insights. Their mission is to measure, optimize and demonstrate the real impact of each digital strategy, because in the world of digital marketing, data not only tells stories… it also defines success!

List of Data and Reporting Services

Measurement model consulting

We help you define a metrics strategy that will help us to optimize measurement in order to improve the overall marketing strategy.

Measurement Model Consulting

Measurement audit

We study in depth the state of the metrics to improve the strategy and increase profitability.

Measurement audit

Metrics configuration and measurement

Once the objectives have been set, we will assist you in the configuration and implementation of the appropriate metrics.

Metrics configuration and measurement

Tracking websites for advertising platforms

We collect and analyze the data obtained thanks to the Tracking websites to continuously optimize the campaigns.

Tracking websites for advertising platforms

Dashboarding

We create the dashboards that fit your needs and analyze the data with a comprehensive approach.

Dashboarding

Business Intelligence

We implement and analyze BI tools to help improve the efficiency and profitability of your business.

Business Intelligence

Project Management (PMO)

ROI UP Group’s PMO project management team is the cog that keeps each project on track, ensuring that strategies are executed with precision and efficiency. They are experts in planning, coordination and resource optimization, ensuring that each campaign meets deadlines, objectives and quality standards.

We could say that they are the architects of order in a constantly changing digital world, converting ideas and strategies into tangible results. With strategic vision and agile methodology, they make everything flow without surprises!

Research & AI

Our last great departmental bet, more than a year old! At ROI UP Group we are very aware of the impact and the great advances that Artificial Intelligence is causing. This new technology brings with it infinite possibilities in all fields, but even more so for digital marketing.

The Research & AI department, headed by Irene Horna, is integrated by professionals from different fields. Its main mission is to carry out cutting-edge projects to optimize our clients’ digital strategies with AI. But not only that, they also analyze and study the evolution of this great technological revolution to keep us at the forefront.

List of Research & AI Services

Personalized Experiences with AI

Offer a unique experience to your users that they can share via WhatsAPP or Social Networks.

Personalized Experiences with AI

AI Product Recommenders

According to preferences, interests, budget and any other desired feature

AI Product Recommenders

AI-enabled PPPs

Augmented Reality, OCR, power the functionalities you give your users

AI-enabled PPPs

AI ChatBots

Customer Service solutions with natural language on the Web, WhatsAPP, Facebook, etc.

AI ChatBots

Multimedia Generation with AI

AI bulk image editing, AI image and video creation, AI video and image translations, etc.

Multimedia Generation with AI

Route and Stock Management with AI

We develop strategies and solutions that integrate with CRMs and ERPs to maximize time and costs for companies.

Route and Stock Management with AI

Translations with AI

Adhoc solutions for the translation of websites, files, videos, images, audios, etc.

Translations with AI

Office map

Spain
Portugal
Mexico
Colombia
Argentina

Offices in Spain

Spain is our nerve center. Madrid and Alicante are our main offices, but we are also present in Valencia, Barcelona and A Coruña, covering an important part of the national territory.

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Diego Jimenez

Position:CEO

Email: djimenez@roi-up.es

Gabriel Ferrer

Position:Deputy to the CEO

Email: gferrer@roi-up.es

Roman Camba

Position:Office Manager A Coruña

Email: rcamba@roi-up.es

Nuria Piñol

Position:Chief Growth Officer

Email: npinol@roi-up.es

Valeria Corti

Position:HEAD - Paid Media

Email: vcorti@roi-up.es

Offices in Portugal

In Portugal, we have an office in Lisbon, where a large part of our business in the country is concentrated. It is one of our oldest offices.

Mafalda

Position:Portugal Office Manager

Email: mmiguel@roi-up.pt

Offices in Mexico

Mexico City, the capital of the Aztec country, is home to our LATAM headquarters. Located in Colonia Roma Norte, our offices are the epicenter of our business in Latin America.