Top 6 Marketing4Ecommerce (ESP)
Social Listening: knowing what people are saying about us in order to know how to act
Information is power. At ROI UP Group, as a martech agency, we know that the best Social Media and digital marketing strategies are based on data, on knowing the reality of a brand in the online world. Therefore, for the construction and growth of a brand, Social Listening plays a very relevant role in our agency philosophy.
Firstly, active and quality listening, both on social networks and throughout the digital world, provides valuable information to know our audience. Through an in-depth analysis of online mentions, both qualitative and quantitative, it is possible to know the perception of a brand, what our audience is like, their interests, needs, opinions, preferences and their evolution over time.
In this way, we will be able to build an accurate profile of our buyer persona, discovering their great insights. With this information, marketing and social media strategies can be optimized for multimedia content creation, achieving better brand recognition, increased traffic, higher conversion and ultimately increased profitability.
Social Listening is very important to maintain a constant monitoring of brand reputation. In the event of a reputational crisis, social listening makes it possible to effectively detect negative mentions in order to act accordingly and avoid damaging viralization.
At ROI UP Group, we have extensive experience in reputational crisis management with large national and international clients. To do so, we use advanced digital tools that allow us to constantly analyze the digital conversation and detect problems early. We have action protocols to respond quickly and effectively to any reputation crisis.
How is Social Listening carried out in broad terms?
Social Listening is a precise process by which we monitor and analyze all conversations on social networks and other platforms to understand how a specific brand, product or topic is perceived. Our comprehensive monitoring tools collect relevant mentions, comments and hashtags.
We then analyze this data to identify trends, opinions, problems and opportunities. The goal is to obtain actionable insights that allow us to adjust the marketing strategy, improve customer service or make effective decisions. This process helps to stay connected with the audience and react quickly to their needs and concerns, as well as to act effectively in the face of reputational crises.
An advantage that makes a difference
Having Social Listening services is essential to stay aligned and be able to make the best decisions. It allows you to measure the effectiveness of communications, evaluate performance actions, fine-tune marketing and social media strategies, effectively build a buyer persona profile, qualify leads, improve brand perception, optimize the relationship with your target and learn about major market trends.
