DXP digital experience platforms

DXP platforms is a category of enterprise software that seeks to meet the needs of companies in their digital transformation. Improve user experience, improve business management and reduce costs. This ad hoc solution enables companies to digitize their business operations and deliver connected customer experiences.

ROI UP Group, digital agency, can help you in this digital transformation, to manage the change to these DXP platforms and to advise you on the digital solutions that can be offered by the enterprise software category.

Why is it important to have a DXP digital experience platform?

Companies have realized the importance of investing in the digital transformation of their businesses, in order to optimize their own work, save costs and be able to offer a better service to their customers:

  • Digital channels, whether the web or social networks, have become the best way to create engagement between users, customers, etc., with the company.
  • Offering the best user experience has become a basic element to give to customers. The market is currently saturated and competition is at its peak, so it has become a requirement to offer an unbeatable user experience.
  • Data analysis allows us to segment the market and focus on our audience.
  • DXP platforms help you streamline your business operations. It allows you to improve service to your customers by supporting your company’s teams and processes.

Why is it important to invest in a DXP digital experience platform?

The digital transformation of your business can help you improve your company’s performance, reduce costs and offer an optimal service to your customers. A DXP platform offers multiple digital solutions focused both on customers and on creating a segmentation in the market, allowing you to capture users and potential customers, and digitize most of your company’s operations.

How can ROI UP Group help you in the development of a DXP digital experience platform?

The ROI UP Group team is formed by a large team of web developers specialized in both UX and UI. They will be able to advise, guide and recommend the best actions you can take in the digital transformation of your business. It is important to have a digital agency to guide you in this process and offer you the best solutions with respect to the characteristics of your business.

DXP platforms can be a great improvement in your company, providing various digital solutions and improving your relationship with customers and users. ROI UP Group, in addition to having a great team of web developers, has a wide variety of digital professionals working together to create the maximum digital solutions. The SEO team can help you optimize the website or the Creative and Social Media teams, who can participate in improving social networks and engagement with your audience.

What is Digital Experience Platform?

It is a software platform focused on companies that seek to meet their needs in the process of digital transformation and seeks to improve the user experience and reduce business costs.

What is CMS and DXP?

CMS are platforms focused on content management, they are usually easy to use, versatile and very positive tools to optimize from the SEO point of view. What CMSs do not have and is the main feature of DXP is the ease of business management, improving the user experience and reducing the company’s costs.

What kind of DXP platforms are there?

There are several types of digital experience platforms:

  • DXP from web sites: focused on customer loyalty, through the promotion of post-sales actions.
  • DXP from CMS: focused on offering a personalized message or content with the objective of trying to increase the conversion rate.
  • DXP from ecommerce: focused on offering product catalogs, inventories, checkout process, shopping cart…
  • DXP from CDP: focused on making the most of the information obtained from the business activity in order to create better decisions on the company’s digital strategy.

What is digital customer experience and why is it important?

They are the digital solutions offered by the web or digital environment of a company with the aim of providing users a correct navigability through the web and give them different services so that their visit ends in conversion. In the digital environment in which we live, competition levels are very high and users are looking for a good experience, facilities and feel identified with the brand, so the service offered must be differential.

How can a DXP platform help your ecommerce?

DXP platforms help your online store to offer the content of the products in web interfaces, it also helps in inventory management, shopping cart and all the payment processes of your website. In the end a DXP platform will help you integrate all the functions a retailer needs to function properly.

UX User Experience Design

We design intuitive and functional digital experiences, focused on the needs of your business and users.

UX Design

UI User Interface Design

We create attractive and intuitive interfaces that improve usability, interaction and user experience.

UI Design

SXO

We develop digital solutions with SXO, integrating SEO and UX to optimize your website and user experience.

SXO

Design systems

We define reusable standards and patterns to maintain visual consistency across all your digital platforms.

Design systems

Headless Development

Display content dynamically and interactively and update your content easily with Headless development.

Headless Development

Digital experience platform

We help you in this process of digital transformation and management of these DXP platforms, offering integrated solutions and an improved user experience.

UX Plt.

Composable Integrations

With this digital solution, we help you to integrate customized services according to the needs of your website.

Composable Integrations

App Development

Customized PPP development projects, with advanced technology and digital solutions adapted to the client's needs

App Development