Public Relations Agency

Our goal: an unblemished public image

As a PR agency, we are clear about where to direct our focus: to achieve a public image that stands out from the rest of our competitors. To achieve this, we activate all kinds of actions aimed at raising awareness of a brand or a new product. But also to strengthen relations with the media, prevent or act against a crisis or communicate the company’s values with the most appropriate influencers for each case.

By combining a good PR strategy with a good Influencer Marketing reinforcement, a truly relevant digital footprint, high levels of engagement in social networks, quality impacts in digital and physical press or an outstanding corporate communication can be achieved.

How do we achieve results?

At Roi Up Group we are passionate about technology and the digital world. Therefore, our commitment not only as a Martech agency, but also as a PR agency, is to carry out innovative, effective and inspiring actions that can be measured in data from which to draw conclusions and generate a positive digital footprint. It also includes, outside the digital realm, the organization of events from which important data is also obtained. This information allows us to understand the idiosyncrasies of each project in order to make it evolve and transform it in the right direction. In short, learning and experience are vital to our work.

Why we are different

We are a martech agency that combines the talent and vision of our experts to generate real value and extraordinary experiences. This implies that we believe that marketing multiplies its results when it is supported by the latest technology, something that also underlies when we speak as a PR agency. Whether through corporate communication, public relations in general or internal communication. But also through collaboration with influencers, event organization or the monitoring of a reputational crisis. In each lever, we apply different tools for both the design of the strategy and the evaluation of the effectiveness of each project.

Another of the main pillars that drive us at Roi Up Group is the ability to work for clients from all over the world. Our departments are made up of professionals of different nationalities with whom we can provide services in more than 10 different languages. We have five offices in Spain, one in Portugal, one in Mexico, one in Colombia and one in Buenos Aires, Argentina, from which we work for the internationalization of any brand that trusts us with its project.

An adapted public relations strategy

Each case is different. And we know this very well after having developed hundreds of works as a PR agency for clients of such different spectrums as automotive, food, Real Estate, Life Science or tourism, among many others. That is why, when designing a specific PR strategy, we start from a deep research that makes us understand the characteristics of each brand or company. Only in this way can we set an appropriate roadmap to meet the objectives set and strengthen the relationship between a firm and its community of followers and customers.

Then comes the moment of truth. Once we understand the unique universe that each brand breathes, our multidisciplinary teams with extensive background in PR design their own unique strategy for each case. To do this, we are very attentive to the latest trends that allow us to: find the most appropriate influencers, write accurate communications, organize memorable events, thoroughly analyze what the public thinks of each brand, forge agreements that allow us to expand our targets…, a multichannel strategy aligned with the digital and general marketing strategy. And of course, for each step we accurately measure the results to anticipate what will come next.