Feeding

Aware of its importance as a strategic sector, the Food Marketing sector is another of our specialized areas, in this case under the umbrella of Food Marketing. ROI UP Group’s experience as a Digital Agency and Food Martech comes from the management of projects for large national and international clients such as Juver, PepsiCo, Frinsa or Gullón.

For them we develop very different strategies, involving departments such as Social Media, GEO, Paid Media or Research & AI, aimed at marketplaces, retailers, social networks or their own websites.

Advantages of Hiring ROI UP Group in Food:

  • More than 10 years of experience in the sector.
  • Experts in Social Media Marketing with diverse clients such as Gullón, Juver or Pepsico.
  • Multinational native team, able to communicate in 14 different languages.
  • Certified as Google Partner Premier and Sitecore Gold Partener.
  • Our specialized Food Marketing area periodically prepares detailed observatories on the evolution of the sector in Social Media or Generative Digital Footprint.

Food Observatories

IA AND REPUTATIONAL RISK IN THE FOOD SECTOR: GENERATIVE DIGITAL FOOTPRINT OBSERVATORY 2025

Our new Food Observatory analyzes the impact that Artificial Intelligence is having on the digital positioning of the 30 most important brands in the sector in Spain.

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OBSERVATORY OF RRSS 2023 IN SPAIN: INNOVATION IN THE FOOD SECTOR

Our first major study on the strategies that the main food brands use in their social networks. A pioneering and essential document.

Download Observatory