The CDP (Customer Data Platform) is a software that collects and unifies customer information from different sources to obtain a 360° view of the customer. It gathers information about their behavior, the purchases they have made and personal information.
At ROI UP Group, we have a team of experts in Sitecore's CDP tool, which will help us get the most out of it and help us get to know our customers better and thus create a better digital strategy to increase conversions.
How does Sitecore CDP software work?
Sitecore CPD collects information from a variety of sources such as websites, mobile apps, email, social media, CRM, ERP and loyalty programs. With all the information it collects from each user, it stores and analyzes it in order to deliver fully personalized content.
These elements allow marketers to develop customized strategies for each user segment, with the objective of creating much more specific campaigns for each type of user or potential customer.
What are the benefits of Sitecore CDP software?
CDP is one of the Sitecore tools that helps to increase sales through the web and attract new customers and users, some of its benefits are:
- Great knowledge of the user: whether new or not to the web, when entering your digital environment you will already have a broad knowledge of the user.
- Real-time data processing: the user's analysis is continuously updated with every action he/she performs on the website such as clicks, searches, purchases, products or posts he/she enters.
- Advanced segmentation: adapts the web by highly segmented groups of users to activate them instantly at any time.
- Error-free data integration: gather historical data from your users or customers from all your channels through interactive APIs.
What does Sitecore CDP software bring to our digital strategy?
Sitecore CDP is completely focused on studying the behavior, tastes and needs of users to create a conversion with the help of Personalize, whether it is a sale, a lead, getting to know a piece of information that we consider to be of interest or reading more news or posts from our media. Therefore, Sitecore CDP is a digital solution that offers us the opportunity to improve the conversion rate of our website.
Why can ROI UP Group help you with the Sitecore CDP tool?
ROI UP Group has an expert Sitecore web development team with the ability to offer ad hoc solutions and take advantage of all the benefits that a content management platform as powerful as Sitecore can bring. In addition, in the process of creating the website or its maintenance, ROI UP Group's development and technology team will be able to work with the SEO, Creative, Social Media or Paid Media teams to create a joint marketing strategy that enhances the entire digital framework of the company.
