How do we implement Artificial Intelligence?
In Roi Up Group we believe that any project we do has to be profitable for our client and, at the same time, offer them a real, differential and competitive value. Therefore our approach is to make Minimum Viable Projects in which we can efficiently control the KPIs of the Project, the costs and properly measure the ROI (return on investment).
Given the advancement of technologies, especially AI languages, it is important that each project has a solid, scalable and reusable base if in 6 months a better, cheaper technology or any other benefit for the client comes out.
Therefore, we first make an investigation taking into account the client's objectives:
In case it is a Marketing / Customer Service Project, among other things, we take into account:
- Phase or Phases of the Customer Journey we are going to work on
- Type of Buyer Target Person
- Objectives: Sales, Awareness, loyalty, time on page, etc.
- We study the rest of the digital marketing ecosystem to make it compatible and convergent.
In other types of Process Improvement Projects, Product Improvement Projects, Decision Making, we need a phase prior to the development of the AI Project itself, in which we make sure that we are taking all the data that is needed, and that its measurement is correct.
Each project is different, so we always design strategies adapted to the sensibility and idiosyncrasies of each client. Therefore, for Roi Up Group it is important that the foundations are in place, ensuring that we can build with confidence and that no cost can be wasted.
Our Vision on AI
At Roi Up Group we are digital business consultants who strongly believe in the power and opportunities that AI brings. We believe in the motto Huma To AI, that is to say that AI is created to help professionals, teams. In short, to AI and not the other way around. Therefore, its job is to improve processes and decision making so that they can devote their time to what is really important, the intellectual or strategic, allowing themselves to be helped by AIs in those tasks that are more tedious and easier to automate.
We believe in the value of people and from our point of view, having reliable data, automated processes and algorithms that extract key insights can only help people themselves to improve the strategy and execution of their company's objectives.
At Roi Up Group we help brands to choose the best AI and its best level of implementation according to their needs and context, doing a joint strategic co-creation work. We help to leverage, configure, and squeeze AI solutions to take your business to the next level.
