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Últimas noticias
We sponsor Best!n Food 2025: AI, reputation and brands that make a mark
29 April 2025A few days ago we had the honor of participating as sponsors, and one of the main round tables, in one of the most relevant events of the year for the food sector: Best!n Food 2025. A vibrant summit, held in the financial heart of Madrid, which brought together the major players in food marketing […]
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In the top 15 best indie media agencies in Spain
11 November 2024For more than a decade that we have been dedicated to this sector, it is always a joy to see that other people and institutions recognize our work. In this case, the latest related celebration comes from the hand of El Publicista who included us in their ranking of best indie media agencies in Spain. […]
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New pharma observatories!
11 November 2024In the last few months our LifeScience area has had a lot of work because, after the pharma Observatories in Spain, both SEO and SM, the ones focused on SM in Portugal and Mexico have also seen the light of day! Although, as you know, our international area specialized in Life Science encompasses different sectors […]
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Case Study: Influencer Marketing in Juver – ROI UP Group
23 October 2024In the digital age, brands are constantly looking for new ways to connect with their audiences in an authentic and relevant way. At ROI UP Group, one of the services we offer is the influencer marketing strategy, a resource increasingly valued for its ability to generate a direct link between brands and consumers. In the […]
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A ROIcafé with Nuria Piñol
4 October 2024We are in luck because just two months ago Nuria Piñol joined the ROI UP Group team as Chief Growth Officer. Piñol has an extensive professional career spanning more than 20 years, managing marketing departments in sectors as varied as automotive, real estate, fashion and technology. Throughout her career as marketing director, Nuria has led […]
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ROI UP Group: TOP digital agency in Data Science and Marketplace sales
13 August 2024The prestigious media Marketing4Ecommerce has launched these last weeks two rankings that talk about areas in which we are very well positioned and that place us in different categories among the best agencies. We can’t be prouder! In fact, this is not the first time we have been included in these lists. On the one […]
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GEO (Generative Engine Optimization)
5 August 2024What is GEO? GEO stands for Generative Engine Optimization. It is the process of optimizing a website’s content to improve its visibility in artificial intelligence-based search engines, such as ChatGPT and SearchGPT, Perplexity, Gemini, Copilot and Google AI Overviews. The objectives of GEO are the same as those of SEO: to increase the visibility of […]
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