We are in luck because just two months ago Nuria Piñol joined the ROI UP Group team as Chief Growth Officer.
Piñol has an extensive professional career spanning more than 20 years, managing marketing departments in sectors as varied as automotive, real estate, fashion and technology. Throughout her career as marketing director, Nuria has led and developed corporate, internationalization and branding strategies in multinationals such as Solvia Inmobiliaria, Pikolinos, Inditex, Grupo Reig Martí and Istobal. In addition, she collaborates as a marketing mentor in various institutions and companies, which allows her to keep herself constantly updated and innovative, applying these learnings in a practical way in her work with brands and clients.
We will have the pleasure of chatting with Nuria soon in an episode of ROIcast, our podcast, but first we wanted her to answer a few questions so that, both inside and outside ROI UP Group, you can get to know her a little better and in a very close way.
Shall we start?
- Nuria, coffee black or with milk?
With oat milk and no sugar, please. 😊
- Are you one of those people who do not know how to start the day without breakfast?
I start the day, but it costs me more.
- Tell us about your immersion in the agency. What motivated you to accept the challenge of being the new Chief Growth Officer of ROI UP Group?
The possibility to participate in different strategies, have new learnings and evolve even more as a marketing professional, while participating in the company with my vision very focused on results and profitability.
- When you think about the future of ROI UP Group, what excites you most about the growth and evolution of the agency?
I am very interested in the company’s ability to reinvent itself and evolve along with new technologies. I believe that AI is key to the differentiation of agencies both for clients and internal work, and ROI UP is very focused on it.
- What is your favorite color, other than ROIUPER blue…!
Actually, I am very eclectic for many things, even with colors, as long as they match well. 😉
- Three qualities you value most in a partner.
Loyalty, commitment and transparency.
- Three qualities that you value most in a client, to motivate you to work hand in hand with them.
Innovative, open and ambitious.
- What attracts you to the ROIUPER culture?
Customer orientation, service orientation, making business bigger.
- How do you imagine yourself strengthening it or contributing to it?
Through my vision of marketing, very focused on sustainable growth and brand generation in a broad sense.
- What does Nuria Piñol do to combat stressful moments?
Doing physical exercise, before more running now more muscle.
- Who is your reference or references at a vital level?
I believe that the references should change with the years and adapt to your vital moment, in the current one perhaps I would say Mario Alonso Puig.
- What people or characters do you admire on a professional level?
Enrique Dans, I like him because he has visionary thoughts and is able to analyze situations with a very transgressive point of view.
- What do you expect to achieve at ROI UP Group?
Enjoy, I love marketing and that is why I have been “practicing” it for so long.
- A corner, place or city that always makes you feel good?
Elche, my hometown.
- Define yourself professionally in 3 words.
INNOVATIVE (FROM A SENSIBLE POINT OF VIEW), DISRUPTIVE (BUT COHERENT), CREATIVE (WITH A FOCUS ON RESULTS).
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