Social Media Publications

Twitch and brands (II)

Twitch and brands (II)

Interaction with millennials and centennials. The new generations are an attractive audience for many brands, as they have a great capacity to influence the market. Fifty-five percent of Amazon’s video network users are between the ages of 18 and 34, making it one of the best places to reach this audience accurately.

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Neuromarketing: from consumers to people

Neuromarketing: from consumers to people

Nowadays, terms such as personal branding, influencer, or engagement are commonplace in everyday life. It is just a sample of the important role that marketing plays in today’s society. It is no longer only related to products, but also directly associated with people. Personal branding is a resume, but better. An influencer is like that person who appears in the dishwasher advert and says “I don’t buy another one”. They are all reflections of a constant evolution, more than necessary in the world of advertising, where “renew or die” is the obligatory mantra.

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