Social Media Publications
Customer experience in the pharmaceutical sector
The pharma sector is changing. According to a study by Pharmaceutical Technology the pandemic originated by COVID-19 has accelerated the digital transformation by more than 5 years. And of course, in 2023 the journey continues. Pharmaceutical companies are expected to continue developing online strategies with a focus on healthcare professionals and patients. Aware of this change, from the Life Science business area of ROI UP we want to serve as a loudspeaker to explain what this evolution of the pharmaceutical world consists of in its shift towards the online ecosystem.
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Podcast, the digital conquest of radio
It was a very different time from today. In 2004, the digital revolution, still in its infancy, was advancing by leaps and bounds. The music industry was trembling in the midst of an unprecedented storm caused by the rise of MP3, piracy, the big P2P file sharing platforms and a device that would change everything: the iPod. In the midst of this breeding ground, radio, the second oldest mass media, entered the digital world, mutating into a new format that was different from its predecessor. 20 years later, the podcast, radio’s centennial child, could not be in better health. How did it all come about? What can we expect from the format in the future? What is the outlook in Spain? Join us, ROI UP tells you all about it.
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Have you already verified your Linkedin page? We tell you why it is important
Linkedin, the social network that shows our professional profile is a powerful tool to connect with the global community of our profession and potential customers. Its users continue to grow and in 2023 reached 746 million, a figure that is estimated to exceed 800 in a couple of years. Its capacity to promote networking, both for companies and individuals, has been amply demonstrated. Surely you have already noticed how the platform suggests that you verify your profile. Is it important to do so? Let’s take a look at it.
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ORM: The importance of listening to your audience
Eduardo Cano, E-Commerce, Digital Marketing and Digital Development Manager at Pullmantur and Vicente Sánchez, Head of Social Media & PR at ROI UP Group, spoke on April 16 about ORM and the important role that listening to your audience plays nowadays.
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A unique experience in efficient racing
First thing in the morning. The Jarama Circuit opens its gates, the latest generation efficient vehicles of Northgate Renting Flexible are on the starting grid, the drivers are arriving at the venue. The Communication Team of Artelier Comunicacion (ROI UP Agency) we are ready for a day full of excitement, experiences and relationships with journalists and the media. The goal? Raise awareness of environmental efficiency and teach safe driving techniques.
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Human To AI: artificial intelligence at the service of people
The advancement and improvement of AI is unstoppable, but its strategic use, as well as its level of efficiency and professionalization, still depends on human beings. The same goes for its ethical and responsible implementation. These are technological challenges that we welcome with optimism from ROI UP Group, a project of more than 12 years that embraces change and innovation because they are linked to our Reason Why. But that has the firm conviction that people are the ones who must lead this disruptive path, rather than being mere objects receiving change: this is what the Human to AI approach is all about.
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Cosmetic brands on Instagram: the key to success II.
As I mentioned in the previous post, talking about cosmetics and beauty products from the point of view of benefits is no longer enough. Focusing the content with a forceful personality, values and ideals, is fundamental for your Instagram strategy. So is turning brand fans into ambassadors. But there are two more words that should ring loud in it and they are these. Diversity and Influencer Marketing.
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Which Social Media Listening tool fits your needs? Here are three
It is obvious: a household goods ecommerce is not the same as a government brand or a local fast food service. Each scenario involves a different investment of time and effort and, of course, the use of more or less robust tools.
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Twitch and brands
The Internet is advancing very fast. Nowadays the concept of leisure has changed as well as the way of working. Do you know that you can earn money from the sofa of your home? Yes yes, you read that right.
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Twitch and brands (II)
Interaction with millennials and centennials. The new generations are an attractive audience for many brands, as they have a great capacity to influence the market. Fifty-five percent of Amazon’s video network users are between the ages of 18 and 34, making it one of the best places to reach this audience accurately.
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Neuromarketing: from consumers to people
Nowadays, terms such as personal branding, influencer, or engagement are commonplace in everyday life. It is just a sample of the important role that marketing plays in today’s society. It is no longer only related to products, but also directly associated with people. Personal branding is a resume, but better. An influencer is like that person who appears in the dishwasher advert and says “I don’t buy another one”. They are all reflections of a constant evolution, more than necessary in the world of advertising, where “renew or die” is the obligatory mantra.
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