Social Media Publications

The future of digital marketing, with ROI UP at iTalks

At ROI UP Group we love nothing more than sharing our experience with great personalities of digital marketing and E-Business. That’s why it is a pleasure that Prensa Ibérica has our support in its iTalks cycle, a powerful event with the who’s who of the business network of the Mediterranean corridor. It took place on November 15 and we went there with a representation of the best of our team.

Customer experience in the pharmaceutical sector

The pharma sector is changing. According to a study by Pharmaceutical Technology the pandemic originated by COVID-19 has accelerated the digital transformation by more than 5 years. And of course, in 2023 the journey continues. Pharmaceutical companies are expected to continue developing online strategies with a focus on healthcare professionals and patients. Aware of this change, from the Life Science business area of ROI UP we want to serve as a loudspeaker to explain what this evolution of the pharmaceutical world consists of in its shift towards the online ecosystem.

How Instagram’s algorithm works

Instagram’s algorithm is like the holy grail for content creators, the magic concept that can make any content viral. The workings of influencers’ favorite social network (for now and no offense to those trying to make it big on Tik Tok) is like a great, jealously guarded mystery. Although we all imagine some things, trying to understand it may seem difficult but according to instagram itself is somewhat simpler than it seems. Let’s take a look at the most relevant of the algorithm update in 2023.

Podcast, the digital conquest of radio

It was a very different time from today. In 2004, the digital revolution, still in its infancy, was advancing by leaps and bounds. The music industry was trembling in the midst of an unprecedented storm caused by the rise of MP3, piracy, the big P2P file sharing platforms and a device that would change everything: the iPod. In the midst of this breeding ground, radio, the second oldest mass media, entered the digital world, mutating into a new format that was different from its predecessor. 20 years later, the podcast, radio’s centennial child, could not be in better health. How did it all come about? What can we expect from the format in the future? What is the outlook in Spain? Join us, ROI UP tells you all about it.

Have you already verified your Linkedin page? We tell you why it is important

Linkedin, the social network that shows our professional profile is a powerful tool to connect with the global community of our profession and potential customers. Its users continue to grow and in 2023 reached 746 million, a figure that is estimated to exceed 800 in a couple of years. Its capacity to promote networking, both for companies and individuals, has been amply demonstrated. Surely you have already noticed how the platform suggests that you verify your profile. Is it important to do so? Let’s take a look at it.

ORM: The importance of listening to your audience

Eduardo Cano, E-Commerce, Digital Marketing and Digital Development Manager at Pullmantur and Vicente Sánchez, Head of Social Media & PR at ROI UP Group, spoke on April 16 about ORM and the important role that listening to your audience plays nowadays.

A unique experience in efficient racing

Human To AI: artificial intelligence at the service of people

Cosmetic brands on Instagram: the key to success II.

As I mentioned in the previous post, talking about cosmetics and beauty products from the point of view of benefits is no longer enough. Focusing the content with a forceful personality, values and ideals, is fundamental for your Instagram strategy. So is turning brand fans into ambassadors. But there are two more words that should ring loud in it and they are these. Diversity and Influencer Marketing.

Ready for the new Data Protection rules?

It is already on May 25th that the new General Data Protection Regulation (GDPR) comes into force. What changes? How will it affect your company? Find out everything you should consider and what you have to do to comply with the new rules.

Which Social Media Listening tool fits your needs? Here are three

It is obvious: a household goods ecommerce is not the same as a government brand or a local fast food service. Each scenario involves a different investment of time and effort and, of course, the use of more or less robust tools.

Twitch and brands

The Internet is advancing very fast. Nowadays the concept of leisure has changed as well as the way of working. Do you know that you can earn money from the sofa of your home? Yes yes, you read that right.