Digital Marketing Strategy Publications

How does Threads work? The Twitter of Instagram

How does Threads work? The Twitter of Instagram

In July we talked in this blog about Threads after its launch, the Meta application that reached 50 million users 24 hours after its launch. Five months later, it has arrived in the European Union and specifically (what interests us) in Spain. Below, we explain how Threads works and what are the challenges and latent doubts regarding this new app.

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Influencers already have their new law

Influencers already have their new law

Last May, Royal Decree 444/2024 was approved, regulating the requirements for the purpose of being considered a user of special relevance of video sharing services through a platform, better known as the “Influencers Law”.

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Case Study Influencer Marketing at Juver

Case Study Influencer Marketing at Juver

In the digital era, brands are constantly looking for new ways to connect with their audience in an authentic and relevant way. At ROI UP Group, one of the services we offer is the influencer marketing strategy, a resource increasingly valued for its ability to generate a direct link between brands and consumers.

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