Google Top Quality Store

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What is a Google Top Quality Store?

The Google Top Quality Store is a program that rewards online stores that offer an exceptional shopping experience. This badge appears as an insignia in Google and Google Shopping results, as well as in search listings in the United States, United Kingdom, Japan, India, Australia, and Canada. It will soon be available in the EU, including Spain. Currently, the plan is fully ready in Spain except for the badge display.

Its purpose is to help users identify the best stores to shop for products.

What Are the Benefits of Earning the Google Top Quality Store Badge?

  • Increased customer trust / Higher conversion: By building more trust, conversions and sales increase significantly. The presence of the badge enhances the perception of security and professionalism, encouraging users to choose these stores over competitors.
  • Visibility and ranking: Stores with this Google Quality badge are more visible in results and may benefit from a higher Click-Through Rate (CTR), which can indirectly influence rankings.
  • Feedback for continuous improvement: Google provides stores with specific recommendations to improve their service and maintain recognition.
  • Early access to new features: Recognized stores may receive early access to new Google tools, helping them stay ahead in innovation and management.

How Do You Get the Google Top Quality Store Badge?

Main requirements:

  • Participation in the Google Merchant Center Program, having Google Analytics and SEO / GEO Optimized Structured Product Data.
  • Competitive Pricing
  • Excellent Store Reviews: Based on Google reviews and independent ratings from other platforms.
  • High-quality website with strong product information: Includes multiple high-resolution images per product, product videos are rewarded, detailed descriptions, optimal mobile and desktop load speeds, and a simple checkout process. An SEO / GEO project on the site is needed to define multi-format image and video requirements for each product.
  • Transparent and effective shipping policies: Delivery history must be timely, clear, and aligned with expectations.
  • Agile and effective customer support: The ability to resolve issues and respond to inquiries efficiently is key.
  • Availability of various electronic payment methods

How Does the Evaluation and Monitoring of the Google Top Quality Store Badge Work?

  • Daily evaluation via Google Merchant Center and Google Analytics: Google continuously monitors key metrics like browsing experience, delivery, return, and purchase processes.
  • Quality level by domain: The score is calculated at the overall store level and is only shown in the main Merchant Center account.
  • Comparison with competitors: You can check your performance against other stores from the Merchant Center dashboard.
  • Metric adjustments: Improvements in detected areas may take a few weeks to be reflected in Google results, as retrospective periods are considered.

Example for Nike:

 

Result on Google USA with a United States IP on 31-07-2025 for the search “woman shoes”:

Source: https://www.google.com/storepages?q=nike.com&c=US&v=19

The Google Top Quality Store badge is a key differentiating factor in today’s ecommerce, where user trust and service excellence make the difference in a competitive and constantly changing environment.

We hope it will be available soon in Spain, as the only thing left is implementing the badge display:


More information: https://support.google.com/merchants/answer/14286226

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