Goodbye cookies, hello people

Google’s decision to eliminate third-party cookies in its Chrome browser, as part of its privacy project for users, shows its commitment to first party data, that is, data obtained only between the company and its customers.

With this decision, Google eliminates from Chrome the third party data, third party data, obtained by purchasing from database providers and that came from the cookies that the big G has removed from its browser. This type is the most complicated and the one that is being curbed, as it is data collected from different sources and is of dubious quality. In addition, before a database purchase, it was always necessary to ensure that the supplier company complied with the regulations and did not sell data without complying with the law.

From ROI UP Group, and with our marketing automation tool DAAS Suite, we believe that the relationship between advertiser and client has to originate in a scenario where the data is the most reliable and valuable, in addition to obtaining it in the most direct way, without having to worry that your data is getting to a database provider.

With the DAAS Suite Standard plan, starting at 900 € per month, you have access to the following functionalities:

• Unlimited users.
• Optimization for RPGD.
• Segmentation.
• Lead scoring.
• Landing pages.
• Forms and Focus Item.
• Sending emails.
• Automation campaign manager.
• Dedicated account manager.

If you are concerned about the measurement and want to test DAAS Suite for your database management, just contact us at daassales@roi.up.es or leave your details in the following link and we will give you more information about our marketing automation tool.