How AI affects SEO strategies

We have seen how the incursion of AI into search engines and the changes in the ways in which they display results in SERPs is changing and we must try to adapt to them.

We must bear in mind that, whether it is a search engine or a generative language model such as a ChatBot, they need to be fed with information from reliable sources to feed the information and data model that allows them to offer these answers and interaction.

What should we take into account from SEO?

1. Work on SEO domain authority, not only for Google, but also for Bing Chat, ChatGPT, Bard and other Artificial Intelligence tools. One domain with many contents, better than several domains with specific contents.
2. Work (even more) on the quality of the content and its optimization from the SEO point of view. SEO content is not content with a keyword repeated seven times, it is much, much more.
3. Work on a “super domain” that contains all the information about us, our products, online store, services, news, FAQ, etc.
4. Work on external reference websites on which the models obtain information such as Wikipedia.
5. Work on SEO optimized structured data (schema) to facilitate the understanding of information by algorithms and intelligence tools such as ChatGPT.

Control of the information that Artificial Intelligence provides about us.

To have a better control over the information shown by this technology, Bard, Bing Chat or ChatGPT, we can work on facilitating the obtaining and processing of information to the AI in the same way that we have been doing since SEO with search engines. We must understand our domain as an “Information HUB” and within it, create super optimized contents from the SEO point of view with the following characteristics and objectives:

What an SEO Information hub for positioning in Artificial Intelligence like ChatGPT would look like

1. SEO Objective: Centralize the information so that it is processed in a simpler way, offer current and updated information, will facilitate that we can have greater control over the information that the different models offer about us.
2. SEO content: Information center with the main information about who we are, our business, our objectives and data, from where all the specific URLs of each aspect that we want to make visible (regardless of the main menu) are born.
3. Advanced Internal SEO Netlinking Strategy. Access linking point to the detail of each related content about us
4. Schema, Rich Snipets, Microformats, JSON, etc. SEO optimized for Google and Artificial Intelligence tools.

SEO will continue to be essential to rank in Google, with even greater importance given to high quality SEO optimized content (not AI), structured data for better understanding, and converged content and internal netlinking strategies that make a strategic SEO “information hub” the essence of being relevant to AI tools.