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In essence, a Programmatic Display & Video strategy is the automated buying of online advertising space, using algorithms and real-time data to optimize ad delivery. This approach allows brands to connect with their target audiences more effectively through banners, video ads and other digital formats. Thanks to programmatic technology, companies can maximize the impact of their Paid Media campaigns and improve brand awareness.
How a Programmatic Display & Video strategy can improve your digital strategy
Power in multiple ways: implementing a Programmatic Display & Video strategy within a digital strategy allows you to reach the right users at the right time and with the most relevant message. This type of strategy not only increases traffic to your website, but also contributes to increased sales by capturing the attention of consumers with personalized ads tailored to their interests.
In addition, programmatic technology offers the flexibility to adjust campaigns in real time, continuously optimizing performance.
On which platforms does a Programmatic Display & Video strategy run?
Programmatic Display & Video strategies are executed on various digital platforms, such as Google Display Network, YouTube, and other online video networks. These platforms enable advanced targeting and ad personalization, ensuring that messages reach the right audience in the right context. Thanks to programmatic, it is possible to optimize visibility in search engines and other digital environments, increasing the effectiveness of Paid Media campaigns.
Which websites would need a Programmatic Display & Video strategy?
The websites that benefit most from a Programmatic Display & Video strategy are those looking to improve brand awareness, increase engagement on social media, and generate an increase in qualified traffic. This includes e-commerces, media outlets, and any company that wants to amplify its online presence through impactful visual content. In addition, these strategies are effective for companies that need advertising impact to stay top-of-mind with consumers.
How do we execute a Programmatic Display & Video strategy?
With a customized approach to each client’s needs, we approach each Programmatic Display & Video strategy aligned with the objectives of each prospect. We start with a thorough analysis of the existing digital strategy, followed by the selection of platforms and advertising formats that best fit the target buyer persona. Through continuous optimization and the use of advanced technology, we ensure that each campaign achieves the maximum increase in profitability. In addition, we monitor and adjust in real time to ensure that results are consistent and exceed expectations.
We adapt to each client’s needs and communication strategy.
Each client is unique and requires a 100% adapted prism. That’s why we tailor our Programmatic Display & Video strategies to the specific needs of each business and its communication strategy. We take into account your brand’s objectives, such as increasing brand awareness or driving conversions, we ensure that our programmatic solutions are aligned with the needs of the brand and potential customers.
