Gamification in social networks: increase the engagement of your contents

Do you think the main job of a community manager is to click the publish button? That part is just the tip of the iceberg of all the tasks that this figure performs. In the hidden part there are hours and hours of strategy creation and competitor research. As well as generating content capable of capturing the attention of the most demanding users. And all with a clear objective: to improve engagement on social networks. But how to achieve this? One of the most commonly used resources is gamification, and we’ll tell you what it is!

What is gamification in social networks and what are its main advantages?

Gamification is an inbound marketing strategy. Its objective is to entertain users with game dynamics among the contents of social networks. This type of publications are very focused on promoting user interaction with our publications. And, therefore, to increase such a fundamental KPI in social media as engagement.

Of course, in order to increase interaction, you first have to achieve other less measurable, but no less important achievements. We are talking about, for example, increasing brand awareness or capturing the attention of users. These factors are very difficult to achieve if we take into account the enormous amount of content generated on the Internet.

If you use gamification in social networks to generate quality content, it will reflect favorably on your reports. In addition to increasing the number of interactions, you may also grow your community of followers. Is social media gamification a good strategy to follow or not?

Options for applying gamification in social networks

There are many options when it comes to creating these gamification dynamics on social networks. We have compiled some options that you can include in your social media strategy. Will you join the game?

True or false

How many times have you read copy on social networks that started with the hashtag “#DidYouKnowWhat” to introduce a curiosity? Now you can do it in a more creative way using the true or false technique. Pose a statement to your followers about your product or service so they can interact and leave their opinion on whether or not it is true. In addition, this option is perfect for both Facebook and Instagram Stories format.

Give them a voice and a vote

Give your followers the importance they deserve. Present your community with several options so that they can choose their preference. You can, for example, encourage interaction through the use of different emoticons depending on the alternative they prefer. Or, let them do it through comments. Or even an interactive sticker if it’s an Instagram Stories post – who doesn’t like to act as a juror from time to time?

Memory to the test

Think back, surely during your childhood you played memory game. Whether you remember it or not, this gamification dynamic in social networks is a great option for product launches. And also for specific advertising campaigns in which you are looking to increase the notoriety of a specific item. With this game you will work on branding and will manage to remain in the memory of your followers for a long time. Your brand will be hard to forget!

Guess the riddle

Who doesn’t like riddles? Let your creativity flow and pose this kind of riddles to your followers. You can use old riddles or even invent them! The important thing is that they make sense and, above all, are fun for your community. Do you dare with this example of gamification? Surely your community will dare to give you some answers.

As you can see, there are many gamification options in social networks that you can include in your social media strategy. At ROI UP we work with this type of dynamics with our clients’ profiles and we can affirm that they work! Fill your networks with entertainment and make your community of followers fall in love.