Top 2 by Marketing 4 Ecommerce
A good organic positioning strategy not only takes into account the web, but also the other channels and official platforms of the Brand / Company (APP, Marketplaces, Social Networks, YouTube, etc.). Although we can mainly focus on the web, it is important to develop a convergent SEO strategy between all channels to maximize results.
Likewise, it is important that SEO strategies take into account the global digital strategy, for example, to be convergent with those of Paid Media and not bid on words for which it is already positioned naturally, support and reinforce messages that are given through social networks, also detecting interests of our users,
or to work the local presence, through Local SEO.
Objectives of an SEO Strategy
A basic SEO strategy aims to increase organic traffic to our website and increase visibility in search engines, although it is not the only objective. Other benefits for which a company should invest in SEO are:
- Increasing the profitability of our website, in case it is an e-commerce. Improving the positioning both by the name of the product itself and its typology, thus surpassing our competitors in the rankings.
- To be a source of information to improve our brand image with terms related to our activity, in order to influence the decision to purchase/service acquisition in the offline world.
- Allow users and potential customers to get to know us (why us, services and products, etc.) thanks to the information we offer them through our website.
- Protect our brand. It could be very easy for a disgruntled customer, a hater, a competitor or even a media outlet to try to upload damaging content about our brand and for that content to be positioned at the top of the search engines. This would cause any user, and therefore a potential customer, to read that information and change the perspective of the company, instead of receiving the information we want to provide about ourselves. We work on improving the digital footprint and the generative digital footprint of companies and brands through online reputation management, ORM, from the perspective and actions of SEO and GEO, to ensure a good online presence.
- Local SEO. Bringing our company and products closer to the users closest to us.
Local SEO helps us to get closer to customers who are closer to us and are looking for information, products or services based on geolocation or proximity criteria.
