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How we can help you in Data and Reporting

A digital strategy can have different objectives such as increasing brand awareness, obtaining leads or increasing sales of a business through the online channel, among others. For this reason, it is necessary to configure different digital marketing measurement tools to help us better understand the evolution and impact and performance of a project’s strategy.

Our data and reporting agency team will help you to better understand your data and turn that information into valuable knowledge. We have a team of Business Intelligence (BI) experts with years of experience in data analysis and visualization that will help you get the most out of your information.

Objectives of a Metrics strategy

A metrics analytics strategy focuses on obtaining quantifiable data to evaluate the performance of marketing actions. By defining KPIs and key metrics before starting any campaign, we establish clear and measurable objectives to determine the success of our actions.

We can determine the effectiveness of the campaigns, measuring the return on investment, identify areas of improvement to optimize performance, with continuous monitoring of metrics that allows us to identify trends, adjust the strategy in real time and that all decisions are objectively based on data.

What is a Metrics strategy or project?

A metrics project allows you to understand the return on your investment in digital channels and make strategic decisions based on data. How do we do it? We set up the data platforms you need to collect key information about your online activity, including web analytics tools (Google Analytics 4, Adobe Analytics…), search engine webmaster tools (Google Search Console, Bing Webmaster Tools…), online advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads…) and social networks (Facebook, Instagram, X, LinkedIn…). Then, we unify all this information in reporting systems or dashboards, presenting the data in a clear, concise and visually appealing way.

Why us?

Roi Up Group is a MarTech Agency with extensive experience creating digital marketing projects, focused on offering solutions that amplify the value and growth of our clients. We are a digital analytics consultancy specialized in increasing the profitability of our clients’ online channels.

We adapt to your business and we are able to create both a B2B marketing strategy and a B2C marketing strategy. We offer a personalized treatment to each of our clients and we adapt the analytics, reporting and metrics projects to the characteristics of your business and the KPIs you want to reach.

How do we do it?

At Roi Up Group, we are a data and reporting agency, experts in the configuration of various data collection and data visualization platforms such as Domo, Looker Studio or Google Analytics 4, among others, so that you can monitor your key KPIs whether Social Media, SEO or SEA. We will choose the platform that best suits the needs of the project and include the metrics and KPIs we want to track to help us measure the success of our campaigns and strategies.

With the creation of this type of reports, either on platforms or dashboards, we will be able to have a global vision of the entire digital strategy that is being carried out, in which points it is excelling and in which it should be improved.

At Roi Up Group, we work from the client’s needs, creating innovative, integrated and scalable strategies that help them boost their entire digital strategy.

The objective is, in a practical way, to include all the relevant information that the client feels the need to know and that will help them to increase the productivity and sales of their business. After that, our metrics platform expert will assemble the document with all the information received both from the other professionals and from the client.

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We help you with your Digital Strategy

Marketing Strategy

Strategies to boost your brand. We design customized strategies to increase visibility, attract customers and generate lasting value.

Marketing Strategy

SEO

SEO with results. We optimize your website with advanced digital strategies to improve search engine visibility, organic traffic, and conversions.

SEO

Paid Media

Reach more users with Paid Media. We develop customized campaigns in programmatic, search, social and marketplaces to increase your traffic.

Paid Media

Social Media

Strengthen your personal brand with an optimized communication strategy that drives engagement and connection with your audience on social networks.

Social Media

Creativity

We develop innovative digital strategies combining technology and creativity to make your brand stand out and better connect with your audience.

Creativity

Data and Reporting

Measure, analyze and find opportunities for improvement. We design customized dashboards with key metrics to improve your strategy and results.

Data and Reporting

Featured Data and Reporting Publications

Goodbye cookies, hello people

Google’s decision to eliminate third-party cookies in its Chrome browser, as part of its privacy project for users, shows its commitment to first party data, that is, data obtained only between the company and its customers.

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User generation data: the human being as hardware

Miguel Sánchez, M.D. Marketing & Business at ROI UP Group and Nacho Carnés, expert in Digital Marketing and Programmatic Marketing, talked last April 8 at ROI UP Academy about user generation data: the human being as hardware.

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iOS 14: the beginning of a paradigm shift in digital advertising measurement

In September last year, Apple launched version 14 of its operating system: iOS 14 has arrived. Consequently, a new reality has arrived regarding the data shared by users with digital platforms. With this new update, Apple has strengthened privacy options and users can refuse the tracking of their activity between applications directly through a notification.

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Contact DATA and Reporting

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