Partner experience awards (2024 winner)
The CDP (Customer Data Platform) is a software that collects and unifies customer information from different sources to obtain a 360° view of the customer. It gathers information about their behavior, the purchases they have made and personal information.
At ROI UP Group, we have a team of experts in Sitecore’s CDP tool, which will help us get the most out of it and help us get to know our customers better and thus create a better digital strategy to increase conversions.
Sitecore CPD collects information from a variety of sources such as websites, mobile apps, email, social media, CRM, ERP and loyalty programs. With all the information it collects from each user, it stores and analyzes it in order to deliver fully personalized content.
These elements allow marketers to develop customized strategies for each user segment, with the objective of creating much more specific campaigns for each type of user or potential customer.
CDP is one of the Sitecore tools that helps to increase sales through the web and attract new customers and users, some of its benefits are:
Sitecore CDP is completely focused on studying the behavior, tastes and needs of users to create a conversion with the help of Personalize, whether it is a sale, a lead, getting to know a piece of information that we consider to be of interest or reading more news or posts from our media. Therefore, Sitecore CDP is a digital solution that offers us the opportunity to improve the conversion rate of our website.
ROI UP Group has an expert Sitecore web development team with the ability to offer ad hoc solutions and take advantage of all the benefits that a content management platform as powerful as Sitecore can bring. In addition, in the process of creating the website or its maintenance, ROI UP Group’s development and technology team will be able to work with the SEO, Creative, Social Media or Paid Media teams to create a joint marketing strategy that enhances the entire digital framework of the company.
A customer data platform (CDP) is software that creates a comprehensive database of a customer that can be accessed by other systems for the purpose of analyzing, tracking and managing customer interactions.
It is Sitecore’s tool that aggregates a large amount of user information from different channels. Its goal is to store and analyze all the information it collects in order to offer the user completely personalized content thanks to the help of Sitecore Personalize and adapted to their tastes and, thus, increase the conversion rate.
Using a CDP allows you to have great knowledge about the users that enter one of your online channels, whether they are new users or not. In this way, you can increase the conversion rate thanks to the knowledge of the user or potential customer.
Sitecore upgrades are centrally managed and automated by Sitecore, eliminating the need for manual intervention by users.
The difference between Google Analytics and a CDP lies mainly in the data they collect and how they use it, that data obtained is owned by the client. Google Analytics focuses on tracking and reporting website performance metrics such as traffic and user behavior. A CDP unifies data obtained from various sources such as websites, mobile apps, social networks, or CRM, and creates a detailed overview of the customer. This allows you to personalize the user experience across all channels.
Our Sitecore and ecommerce expert team will help you grow your brand and conversion margin.
SitecoreDigital solutions with Microsoft development, with advanced technology and adapting to the needs of your project.
MicrosoftAs Drupal experts we create efficient, functional, scalable websites adapted to the nature of your business.
DrupalWe develop ecommerce with Magento, ensuring performance, profitability and efficient management.
MagentoWe help you get the most out of your website, both corporate and ecommerce, with WordPress.
WordPressWith Salesforce development we optimize your CRM, unify your channels and increase final sales.
SalesforceWe offer customized ad-hoc digital solutions for different business lines and sectors, optimizing processes and results.
Ad-hocPartner experience awards (2024 winner)
Strategies to boost your brand. We design customized strategies to increase visibility, attract customers and generate lasting value.
Marketing StrategySEO with results. We optimize your website with advanced digital strategies to improve search engine visibility, organic traffic, and conversions.
SEOReach more users with Paid Media. We develop customized campaigns in programmatic, search, social and marketplaces to increase your traffic.
Paid MediaStrengthen your personal brand with an optimized communication strategy that drives engagement and connection with your audience on social networks.
Social mediaWe develop innovative digital strategies combining technology and creativity to make your brand stand out and better connect with your audience.
CreativityMeasure, analyze and find opportunities for improvement. We design customized dashboards with key metrics to improve your strategy and results.
Metrics and reportingCurrently, DMPs (Data Management Platforms) are part of data platforms used by advertising agencies.
Read articleWe live in an interconnected world where we act through a large number of channels, both digital and physical.
Read articleSometimes exciting projects arise, full of challenges and with benefits beyond the professional world.
Read articleDo you have a project or want more information? Feel free to send us a message using the form below.