That’s right, a few months ago the well-known information portal specialized in digital marketing Ecommerce News contacted our CEO Diego Jiménez to make him participate as a judge of the first edition of the Retail Media Awards. Diego, of course, said yes. His long career, his interest in technology and innovation was key to be chosen for it.
The finalists were announced on November 20th and the following day, Thursday 21st, the gala where the winners were announced was held. The gala was held at the Wizink Center in Madrid, a place that is already a dream for many people! But what exactly did they want to reward? The aim was to recognize the work of companies and professionals who are passionately dedicated to the Retail Media sector. In fact, more than 70 nominations were submitted to this edition for the different categories that were proposed. Below, we tell you which company or professional finally stood out in each of them:
- Mahou San Miguel, for Best Retail Media Strategy
- Leroy Merlin x Haier, Best Brand-Retail Collaboration
- REETMO MEDIA x Ecoembes, for Use of Data in Retail Media
- The Coca-Cola Company, a Multichannel Campaign
- Havas Market Spain x Blemil by Laboratorios Ordesa, for Best Use of Emerging Technology
- Havas Converged by Havas Market España, for Best Technological Tool
- Jesús Sancho Cubino, Best Professional
These awards reflect the high level of competitiveness in the sector and demonstrate, once again, that it is constantly evolving. What today is just an idea, tomorrow is a reality. At ROI UP Group, we are very aware of this point and that is why our team dedicates part of its time to researching and keeping up to date with what is happening. But we also know that it’s not enough just to know, we also have to apply it. And, fortunately, we have clients who trust us and allow us to experiment and apply new trends.
We would like to take this article to congratulate each of the winners, all the candidates who applied and the organization of Ecommerce News for celebrating awards that value the work of our sector. Thanks to all of them.
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