Nowadays we keep hearing the word influencers everywhere: in magazines, on TV, in blogs... and especially in viral communication campaigns.
In principle, and in case it is not clear to you, here is an aside to describe the term: it is neither more nor less than a person who is followed by many others in networks, who in most cases knows a lot about a particular sector and who is given credibility. These are mainly
instagrammers, youtubers and bloggers. And now
micro-influencersare also joining the bandwagon, on a much smaller scale.
Globally, according to The State of Influencer Marketing 2017 report, brands spent 570 million dollars on influencer marketing only on Instagram, the most used network to locate these influencers (89%), followed by Twitter or Facebook (70%). Before hiring influencers, at ROI UP Agency we ensure their professionalism and the return on campaigns, always defending transparency.
Be careful, all that glitters is not gold either. There are those who question their credibility and have already begun to take measures: the United States opened
the legal ban against the impunity of some of them and how they benefit from hidden advertising.
In all this swarm of influencers, the queen bees (i.e., "they") are the ones who move the scene, which is why female names come to mind when we hear about
Influencer Marketing. As our work involves major international firms for which "they" are also important, we wanted to compile 5 male influencer profiles that are making a strong impact with a good engagement but with very different characteristics. An influencer in Switzerland, a small country, is not the same as an influencer in the USA in terms of number of followers. The five are not
micro-influencers but neither are they celebrities with exacerbated budgets.
Now we know them and you're just one step away from doing it with their
Instagram channels , even if some of them started on YouTube. Here we go!
Steve Booker, England
Photographer and video maker. He has worked with many brands he admires and defines himself as someone with style, who loves to travel and drink coffee.
2. Eddy Vilard, Mexico
Actor. He began his artistic career doing television commercials and music videos. Before joining the cast of Rebel, for which he became famous, he was part of the Nexaca and Cruz Azul soccer teams but suffered an injury that caused him to quit the sport.
Jacko Brazier, Australia
This 22-year-old Aussie joined the Vine and Instagram phenomenon after an appendicitis operation kept him away from semi-professional basketball in Australia. He now resides in Melbourne and aspires to be a musician.
4. Legrand Charles, Switzerland
Together with her partner Elvira Abasova they lead one of the most well-known lifestyle blogs in Zurich, formally known as TheRussianCode.com. Both influencers are also known for their Instagram channels and frequently collaborate with brands.
5. Antón Lofer, Spain
The best known of this list surely by many of you. He is an actor, Instagrammer, YouTube and a long etc. His engagement is very high which makes him a safe bet.