Christmas: the relationship between customer and brand

We are in the digital era. The era in which companies, whether large corporations or SMEs, are aware of the need to be part of the change and join the digital transformation.

Marketing has new tools and strategies that allow automation and complete adaptation to the user and their needs. Real-time data collection allows brands to anticipate their target’s requests and carry out ad hoc campaigns that improve the user’s relationship with the brand, increasing the conversion rate and thus helping to improve loyalty strategies.

December is one of the most powerful months of the year in terms of consumption. For this reason, using these dates is essential to increase traffic to the company’s sites and social platforms.

However, we must not lose sight of the fact that this is also a very delicate period. Just as consumption multiplies, so does the number of messages and stimuli that users receive every minute from their mobile and desktop devices. That is why Christmas campaigns must have their own marketing strategy and make sure that the brand’s message is carefully chosen.

Christmas campaigns are, together with Black Friday, the most important of the year for brands. All of this is concentrated in a single month. However, while Black Friday is designed to promote messages focused on lower prices, Christmas campaigns have a high branding component in which companies have the opportunity to emphasize their brand values and communicate with their customers in a much closer and more familiar way.

At ROI UP Group we work hand in hand with our clients to help them shape the message they will convey during these dates and highlight their Unique Selling Proposition with a 360º vision of the market to enhance their marketing strategies.

The client-agency relationship is very important to us. For this reason, we work every day hand in hand with our clients so that we all work together as large multidisciplinary teams.

As CEO of our independent agency ROI UP GROUP, I would like to congratulate all our clients on behalf of the whole team, from our offices in Madrid, Alicante, Valencia, A Coruña and Lisbon to our colleagues on the other side of the pond in our offices in Bogota and Mexico City.

It is a pleasure for us to work together and help you to give shape to what each of you have been building with enthusiasm and effort.

We hope that next year will be full of successes and that ROI UP Group will continue to be the partner that helps you to achieve them.

Merry Christmas and Happy 2020!