Seo Publications
How Artificial Intelligence (AI) affects Google SEO
The AI that powers Google search is optimized to provide the best result for each query. This means the most useful answer to the search and the highest quality answers and links possible, both in content and site experience. Independently of Bard, Google improves its algorithm every day with sub-algorithms that address specific issues.
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Artificial intelligence (AI) and SEO: everything you need to know
How can Artificial Intelligence affect SEO? We can replace the word “SEO” with a wide variety of specialties within digital marketing and even outside of it, and we’re looking at a question that has become one of the most intriguing debates of 2023.
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How to optimize your Google My Business profile
Any business should be on Google My Business, as this is considered the platform where it is most important to have a presence if you want to have a good local SEO. It is a free tool that companies take advantage of to increase their online presence. Surely you have ever searched for a business on Google Maps, looked at its hours or read its reviews. That business appeared to you because it was registered on Google My Business. Below, we will give you a series of tips to optimize Google My Business that are included in their own guidelines to improve local positioning.
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The importance of Hreflang
Some websites are available in more than one language. If this is your case, implementing a language strategy will help search engines understand which language version is the best one to show users according to factors such as their geolocation: that’s where the Hreflang comes in.
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What is ASO
When you have a website, SEO helps to position it in the top positions of Google SERP, which will attract a good amount of organic traffic. In the case of an app you can apply similar SEO techniques to position it in the TOP of Apple’s APP Store and Google Play Store. This type of SEO for apps is known as ASO, which corresponds to the acronym App Store Optimization.
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INP New main metric in Core Web Vitals
On March 12, Google will introduce a new essential web evaluation metric, INP (Interaction to Next Paint). Although this metric is not entirely new, as it was added in 2022 on an experimental basis, as of next March it will displace FID (First Input Delay) as the reference metric in Core Web Vitals.
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