Seo Publications
What is ASO
When you have a website, SEO helps to position it in the top positions of Google SERP, which will attract a good amount of organic traffic. In the case of an app you can apply similar SEO techniques to position it in the TOP of Apple’s APP Store and Google Play Store. This type of SEO for apps is known as ASO, which corresponds to the acronym App Store Optimization.
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INP New main metric in Core Web Vitals
On March 12, Google will introduce a new essential web evaluation metric, INP (Interaction to Next Paint). Although this metric is not entirely new, as it was added in 2022 on an experimental basis, as of next March it will displace FID (First Input Delay) as the reference metric in Core Web Vitals.
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