Have you already verified your Linkedin page? We tell you why it is important

Linkedin, the social network that shows our professional profile is a powerful tool to connect with the global community of our profession and potential customers. Its users continue to grow and in 2023 reached 746 million, a figure that is expected to exceed 800 in a couple of years. Its capacity to promote networking, both for companies and individuals, has been amply demonstrated. Surely you have already noticed how the platform suggests that you verify your profile. Is it important to do so? Let’s take a look at it.

A plus of credibility

Linkedin introduced verification some time ago, mainly as a method to gain credibility and avoid fake profiles or scams. It is the best way to prove that your profile and its information is real. This personal verification is in addition to the already existing workplace verification. Broadly speaking, these are its benefits:

• Improve the visibility of your profile according to the social network itself, so you will appear in more professional searches.
• Improve trust. We always give more value to verified profiles
• The Badge that is obtained with the verification, provides a plus of authenticity that is very important when working in B2B.

How do I verify my profile?

It is a free and very simple process that is done with Persona, a very secure verification software. Linkedin tells us how to do it clearly in this link, we summarize it for you.

The first thing to keep in mind is that it is a process that is done entirely from a mobile device, either iOS or Android, for which you will need a passport with NFC (chip that recognizes all passports currently issued in Spain). It is also important that your Linkedin app is updated. From there you have what:

1. Select the option “verify your profile”.
2. Accept Persona’s Terms of Use and Privacy Policy
3. Take a picture of your passport as indicated in the app and scan the NFC chip.
4. Taking a selfie, another step for Persona to verify your identity safely.
5. Allow Persona to share the information provided with Linkedin.

And that’s it. You just have to wait a while for Linkedin and Persona to validate your data and you can show off your profile badge with pride. Also, if for some reason at some point you no longer want to show the verification you can easily cancel it in a moment.

It is also important to note that your data is guaranteed to be protected and will only be used strictly for the verification process.

So, is it advisable to do so?

Of course. With the verification of your profile do not expect to see a new avalanche of new followers or messages, but in the long run, your profile will gain significantly in credibility, professional authenticity and will be better valued by Linkedin, which can be a good boost to your career in the future.

Don’t even think about it, you’re already taking the time to do it.